RightNow Seizes On Demand Marketing Automation Leadership with 100th Customer Win
CinemaNow Joins Growing Number of Companies Capitalizing on RightNow Marketing`s Scalability, Flexibility and Ease-of-Use
Bozeman, MT (May 23, 2005) - RightNow(r) Technologies (NASDAQ: RNOW), a leading provider of on demand CRM software solutions, today announced it has signed its 100th RightNow Marketing(tm) customer, CinemaNow. The signing of the 100th RightNow Marketing customer since its introduction in early 2004 highlights the momentum with which RightNow has seized leadership of the on demand marketing automation solutions market.
RightNow is also announcing other RightNow Marketing customer news today, including business success experienced by ClearPlay, EZ Archive, and Media 8. These announcements can be found at www.rightnow.com/ma.
CinemaNow, the world`s leading provider of broadband video-on-demand, will use RightNow Marketing to quickly and cost-efficiently deliver more than 5,000,000 carefully crafted, highly personalized messages to customers and prospects every month. CinemaNow will also be able to closely track consumers` responses to those messages and automate the execution of multi-stage campaigns.
CinemaNow selected RightNow Marketing because of its comprehensive campaign management capabilities, scalability, intuitive graphical campaign editors, and patent-pending test-cell methodology-as well as the compelling cost/value ratio offered by RightNow`s on demand delivery model.
CinemaNow is also taking advantage of the integration between RightNow Marketing and RightNow Service(tm) to provide its service representatives with full visibility into customers` marketing histories. This will enable them to efficiently provide highly personalized service and support-especially when it comes to answering questions about specific promotions and offers. By the same token, this integration will empower CinemaNow`s marketing organization to better segment and personalize its campaigns.
"RightNow Marketing will enable us to generate more revenue, reduce marketing costs, and create more closely bonded relationships with our customer base," Rob Talbot, vice president of marketing at CinemaNow, said. "In conjunction with the complete RightNow CRM(tm) suite, it will also facilitate unification of all customer-facing business processes across marketing, sales and service to optimize our long-term growth and operational efficiency."
Key features driving the rapid adoption of RightNow Marketing by companies in a wide range of vertical markets include the ability to:
* Send highly personalized campaigns to millions of customers
* Leverage data from all customer interactions to create intelligently targeted campaigns
* Precisely analyze campaign performance and measure campaign ROI in real time with RightNow Analytics(tm)
RightNow enhances the value of RightNow Marketing with its Deliverability Management Team (DMT), a multi-disciplinary group comprised of experts from RightNow`s legal, marketing, development, hosting, customer service and professional services departments that is dedicated to ensuring email deliverability.
RightNow also offers best practices marketing consulting and technology implementation services to organizations that want to take advantage of RightNow`s extensive campaign experience and expertise.
RightNow Marketing, RightNow Sales(tm) and RightNow Service form RightNow CRM(tm), the industry`s most complete single-vendor on demand solution for managing the end-to-end customer lifecycle. By providing a shared operational platform and common customer record for all marketing, sales and service processes, RightNow CRM uniquely empowers companies to optimize the customer experience at every touch-point and to gain a 360-degree view of every customer. This empowerment results in increased lifetime customer revenue, greater customer loyalty, and quantifiable cost savings.
"Because of our technological superiority and the independently acknowledged excellence of our engagement model, RightNow is surpassing its competitors in the marketing automation space," Sean Forbes, vice president of marketing and business development at RightNow, said. "The signing of our 100th customer proves that corporate customers of all kinds have been waiting for someone to offer them a better way of delivering their marketing messages to their target audiences-and that RightNow Marketing is that better way."
About CinemaNow
CinemaNow, Inc. (www.cinemanow.com) is the global leader in broadband video-on-demand. CinemaNow legally offers content from a library of more than 6,500 new and classic movies, television programs and music concerts from 20th Century Fox, ABC News, Disney, Lions Gate, MGM, Miramax, NBC Universal, Sony, Warner Bros. and more than 200 other licensors via downloading or streaming. Founded in 1999, CinemaNow continues to be an innovator in the video-on-demand industry with the introduction of high-definition content and support for portable media devices. CinemaNow counts Menlo Ventures, Lions Gate Entertainment, Microsoft, Cisco Systems and Blockbuster as investors.
About RightNow Technologies
RightNow (NASDAQ: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow`s acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,200 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
CONTACT:
David Libby
Media Relations Strategist
RightNow Technologies
Tel. 510.663.8155
Fax. 510.588.4544
Email: dlibby@rightnow.com
Back...
