Compaq Computer Corporation (NYSE: CPQ)
today announced that Target Corporation has chosen Compaq`s Zero Latency
Enterprise (ZLE) architecture to redefine its customer relationship management
(CRM) model and provide a foundation for increasingly innovative guest
services.
The Target implementation of ZLE, based on Compaq`s NonStop Himalaya
server and database platform, will enable the retailer to optimize and
leverage customer interactions across its enterprise by ensuring real-time
access to information. This technology creates opportunities for unified
guest services by integrating touch points whether a customer is shopping in
the store or on-line.
"Compaq has been a great technology partner of Target Corporation for more
than 20 years," said Paul Singer, CIO, Target Corporation. "What caught our
attention with this technology is its ability to support a mixed workload that
includes both real-time transactions and analytical processing. This is a
competitive advantage for our organization. It allows us to skip a generation
and move even faster towards achieving our guest service initiatives."
"Our work with Target is a prime example of how Compaq ZLE helps customers
create and enable real-time enterprises," said Howard Elias, Compaq senior
vice president and general manager, Business Critical Server Group. "We
appreciate the opportunity to partner with Target to build a real time CRM
environment, and to see the significant competitive advantage it provides to
their business."
ZLE Brings Real Time to the Enterprise
ZLE is a transaction-oriented solution providing a single, integrated view
of business and customer transactions as they occur, no matter where they
occur in the enterprise, in real time. In a zero latency environment, the
flow of internal information is accelerated to the point where transactions
are instantaneously propagated within the enterprise and can be acted upon in
real time. Gartner, which originated the zero latency concept, forecasts that
almost every successful business will have some form of ZLE infrastructure.
Compaq is building ZLE solutions today aimed at the highly competitive
telecommunications, finance, and retail markets where immediate insight into
customer actions and business transactions offers a compelling advantage.
In the retail industry, many companies are moving quickly to deploy
advanced CRM solutions that are increasingly real time-based. Gene Alvarez,
Program Director with META, said, "By 2002/03, we believe the leading bricks
and clicks e-tailers will be those that have interwoven their operations
infrastructure and CRM technologies to support engagement, fulfillment,
transaction and service across all customer channels equally. Moreover we
believe that organizations that desire multi-channel e-tailing solutions will
make investments in these solutions during 2001/02."
About Compaq
Compaq Computer Corporation, a Fortune Global 100 company, is a leading
global provider of technology and solutions. Compaq designs, develops,
manufactures, and markets hardware, software, solutions, and services,
including industry-leading enterprise computing solutions, fault-tolerant
business-critical solutions, and communications products, commercial desktop
and portable products, and consumer PCs that are sold in more than 200
countries. Information on Compaq and its products and services is available
at http://www.compaq.com.
About Target
Target Corporation operates large-store general merchandise formats,
including discount stores, moderate-priced promotional and traditional
department stores. The company currently operates 1,306 stores in 46 states.
This includes 976 Target stores, 266 Mervyn`s stores and 64 Department stores.
Compaq and the Compaq logo Registered U.S. Patent and Trademark Office.
Product names mentioned herein may be trademarks and/or registered trademarks
of their respective companies. This press release may contain forward-looking
statements based on current expectations that involve a number of risks and
uncertainties. The potential risks and uncertainties that could cause actual
results to differ materially include: component shortages, delays in the
implementation of changes in delivery models, increased competitive
environment and pricing pressures, delays in product rollout schedules, slow
acceptance for new form factors, employee retention, disruptions related to
restructuring actions, the financial condition of resellers, delays in new
systems implementation, operational inefficiencies related to sales cycles,
equity investment volatility, and emerging market political or economic
instability. Further information on the factors that could affect Compaq`s
financial results is included in Compaq`s Securities and Exchange Commission
(SEC) filings, including the latest Annual Report on Form 10-K and the latest
quarterly report on Form 10-Q.
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