Respond Delivers Lead Generation Solution to WorldPages` Business Customers
Solution to Enable Businesses to Connect with Purchase-Ready Buyers
PALO ALTO, Calif. & DALLAS--March 8, 2001-- Respond.com(TM) (www.respond.com), the request-driven lead generation solution provider that matches businesses with buyers, today announced an alliance with WorldPages.com, Inc. (NYSE:WPZ), a leading provider of print and online People and Business Search directories, content and Web services. With this agreement, Respond`s unique lead generation solution will enable millions of WorldPages` small and midsize businesses to connect with consumers in their local markets in order to exchange information and transact business.
WorldPages` business customers will be able to sign up for Respond`s lead generation solution as an effective, low-risk tool for reaching purchase-ready buyers. Businesses simply provide WorldPages with their preferences for product and service category leads, and in turn, WorldPages uses Respond`s matching technology to deliver customer leads specifically targeted to their unique business needs.
Buyers on the WorldPages.com site will have access to WorldPages` "Shop by Request" service, powered by Respond. The service gives consumers an easy way to gather information and interact with businesses before making a purchase decision. Buyers simply submit a request, describing in their own words what product or service they are looking for and Respond goes to work connecting them with merchants and service providers that have exactly what they want.
"Partnering with Respond is consistent with WorldPages` strategy of providing `Best of Breed` Web-based marketing and advertising solutions to businesses and consumers alike," said Todd Crandell, president, Internet division of WorldPages. "Respond`s technology will be easily integrated into our product offering, allowing businesses to immediately see a return on investment and enabling consumers to have a more simplified purchasing process."
"Respond is delighted to partner with WorldPages. As the newest member of the Respond network, we look forward to delivering a new opportunity to drive value to WorldPages` businesses and consumers," said Lyn Chitow Oakes, president and CEO of Respond. "There is a clear need for the straightforward, cost-effective lead generation solution that Respond is extending to portals, directories and associations nationwide."
About WorldPages
WorldPages is a leading provider of print and online People and Business Search directories, content, and Web services for consumers and businesses. WorldPages ranks fourth among independent Yellow Pages publishers in the United States, serving more than 80,000 customers in 42 markets. Named one of the top 100 Web Sites by Entrepreneur Magazine and PC Magazine, WorldPages.com includes 118 million U.S. and Canadian White and Yellow Pages listings, 9 million e-mail addresses and links to more than 350 international directories. WorldPages is the exclusive online Yellow Pages directory for the AltaVista search site and a host of related properties. WorldPages also produces, manages and distributes original multimedia ChoiceContent delivered in text and streaming media formats to Internet, audio portals and wireless platforms.
About Respond.com
Respond.com(TM) (www.respond.com) is the request-driven lead generation solution that matches businesses with purchase-ready buyers. Through the Web site at www.respond.com and through Respond`s private label services, Respond has created a new channel for businesses to connect with customers and increase revenue. Based in Palo Alto, Calif., the company`s investors include The Barksdale Group, Benchmark Capital, Hummer Winblad Venture Partners, Morgan Stanley Dean Witter, America Online and American Express. Respond was founded in 1998.
CONTACT: WorldPages
Wade Davis, 972/731-6615
wade.davis@wpz.com
or
Outcast Communications (for Respond.com)
Laura Heisman, 415/392-8282
laura@outcastpr.com
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