Dynamic Trade Changes Name to Performics
CHICAGO, IL(March 8, 2001) Dynamic Trade, Inc., the full-service
pay-for-performance online marketing company, announced it has changed its
name to Performics. The name Performics reflects the company`s emphasis on
performance and metrics?the core of its performance-based marketing model,
in which marketers only pay for marketing efforts when they generate a sale
or lead. The company will continue to provide online marketing services to
major brick-and-mortar companies and catalogers under the new name.
"While we haven`t changed the core essence of our business, we wanted
a name that clearly illustrates the value we offer as a company, as well as
our position in the online marketing industry," said James Crouthamel, CEO
of Performics. "The name Performics speaks to our ability to deliver
measurable success to our clients."
The company, which is relocating to larger offices at 180 N. La Salle
on March 12, creates and implements pay-for-performance marketing programs
for a wide-range of national marketers, including Chicago clients Discover
Card, Hammacher Schlemmer, Spiegel, Peapod and The Popcorn Factory.
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About Performics
Established as an industry innovator, Performics is the only
pay-for-performance, online marketing company that utilizes a full-service
approach, ranging from search engine optimization to e-mail and partner
programs. The company develops and implements customized programs that
enable companies to acquire and retain online customers. Performics clients
include: Discover Card, Eddie Bauer, Hammacher Schlemmer, J. Jill, Orvis,
Bose, Spiegel and JC Whitney.
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