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Press Releases Friday, March 9, 2001   
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New shopping benefits for Gator users

Gator.com (www.gator.com), makers of Gator, the Web’s leading digital wallet with over 10 million installations, and ClickTheButton.com, Inc., makers of the Web’s leading price comparison software, announced that Gator.com will begin distributing Clickthebutton’s popular comparison shopping technology to their user base starting in April. With this agreement, Gator provides its users with its most requested new feature – automatic price comparisons.

Gator software, the smart online companion, assists a user’s online experience by filling in forms, remembering passwords, and delivering online savings on products and services. The addition of ClickTheButton’s technology makes Gator a smarter online tool. On product pages around the Web, Gator will offer Internet-wide price comparison searches on thousands of products. After you find a product you want to buy, just click, and in seconds you’ll see a list of how much a product sells for at other sites.

"We are delighted to add ClickTheButton’s technology to Gator software," said Jeff McFadden, President and CEO of Gator.com. "This functionality will enable Gator software to offer even more value to our users."

"We are excited to be putting the Web’s premier price comparison tool into the Web’s premier digital wallet," said Cheyenne Ehrlich, the Chairman and CEO of ClickTheButton. "By syndicating our price comparison technology through Gator.com, we are positioned to influence tens of millions of transactions this year."

About Gator.com

Gator.com produces a suite of software that enriches the Internet experience for millions of users. Because Gator resides on a user`s machine, consumers retain complete control of personal information such as credit card numbers and home addresses. Gator has quickly become the leader in the online companion space, assisting users tens of millions of times since its launch in June, 1999. Gator.com is a privately held company based in Redwood City, Calif. and the free service is available at http://www.gator.com.

About ClickTheButton.com, Inc.

Clickthebutton.com, Inc., is a privately held corporation headquartered in New York City with an office in California. Its first product is free software that saves consumers time and money while they are browsing online. More than 4,000,000 people have installed price comparison software from Clickthebutton. For more information, contact them at pr@clickthebutton.com or call (212) 929-2888

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