Anchorsilk Signs 14 Partners at Launch of Anchorsilk Partner Program
Partnership Enables Resellers to Realize New Revenue Stream with Personalized B2B E-Commerce Solutions for Small Manufacturers and Suppliers
Bedford, MA March 12, 2001 - Anchorsilk, Inc., which helps small and midsize manufacturers, wholesalers and distributors generate revenue from business-to-business (B2B) e-commerce, today unveiled an innovative program that enables consultants and resellers to significantly increase their revenue from the growing B2B e-commerce market. The Anchorsilk Partner Program enables consultants and resellers that serve these smaller companies to use the groundbreaking Anchorsilk e-commerce solution to quickly and cost-effectively build customized B2B e-commerce sites for their customers. (For partners’ commentary on the Anchorsilk solution, see the end of this news release.)
Small and midsize suppliers are facing increasing competitive pressure to integrate B2B e-commerce into their organizations. Dun & Bradstreet reports that of the 1.2 million small manufacturers and distributors in the U.S., nearly 25 percent want to add e-commerce functionality to their Web sites this year. But most of these companies do not have the time, knowledge or financial resources to develop sites that offer personalized product and pricing information and payment options for each customer or distributor. The Anchorsilk Partner Program offers consultants and resellers the technology to help these suppliers easily create personalized B2B e-commerce solutions quickly and economically.
Omar Hussain, founder and CEO of Anchorsilk, said: "It`s not enough to offer small and midsize suppliers products to create B2B e-commerce sites. These companies need trusted, experienced partners to help them get started and turn the Web into an important productivity and sales advantage." Hussain added that by distributing its software through an established channel of e-business partners, Anchorsilk significantly increases its reach while providing the end customer with a practical, cost-effective, turnkey solution.
The Anchorsilk Partner Program provides e-commerce consultants and resellers a unique opportunity to offer personalized e-commerce solutions with no up-front cash investment. Key program benefits include:
Partners extend existing e-business services to a broader market of small and midsize suppliers
Anchorsilk offers partners comprehensive sales and product training
Marketing support includes leads for Anchorsilk solution sales, cooperative marketing and links to partner Web sites
Partner product and service support
The 14 initial Anchorsilk partners are:
Bliss and Associates
Brave River Solutions
Chancom
Clear Sailing, Inc.
J. Paul Costello Associates
Global Data Systems, Inc.
Internet Commerce & Communications
Lundberg Systems
Micro Support Group
MSG International
Technology Bridge
Top Team Consulting, Inc.
Trisoft Technology, Inc.
Walker Support Group
More information on the partners and program can be found at www.anchorsilk.com/partnerprogram.
About Anchorsilk, Inc.
Anchorsilk enables small and midsize suppliers to personalize online sales of their products to other companies. Anchorsilk`s hosted software provides online product catalogs tailored to each of the suppliers` business customers. Anchorsilk is the first to offer this market a sell-side, business-to-business (B2B) e-commerce solution that is affordable, simple to use, and easy to personalize. Anchorsilk distributes its solution through partner firms that serve its target market, which increases the company`s reach while decreasing its customer acquisition costs.
Anchorsilk is a trademark of Anchorsilk, Inc.
What partners say about Anchorsilk:
Ernie Yenke, president of Brave River Solutions, said: "Brave River Solutions works primarily with manufacturers and wholesale distributors. Many of our clients’ strategic plans include leveraging the power of the Internet to strengthen existing relationships with their customers and distributors. The Anchorsilk solution offers many of our clients the rapidly deployable, sell-side e-commerce capabilities they desire at an extremely affordable price. The Anchorsilk solution is the only hosted offering we have seen which was developed to meet the B2B requirements of middle market manufacturers and distributors."
Matt Lundberg, president of Lundberg Systems, said: "Anchorsilk has gone two steps beyond anyone else in order to serve small and midsize companies. In addition to their excellent e-commerce platform, they have thoroughly considered the complete project life cycle required to realize a customer-specific solution. We believe the combination of our services and Anchorsilk`s tools will make e-commerce truly cost-effective for this market."
Barney Carney, president of TechnoBridge, said: "With Anchorsilk, we finally see an opportunity to be successful giving our smaller customers an e-commerce solution that addresses their customer relationship needs, a weak link in previous attempts to introduce e-commerce within this sector. Now we can leverage the knowledge of our customers’ business processes with the building blocks that Anchorsilk provides to assemble complete e-commerce solutions efficiently."
Steve Romboli, executive VP of MSG International, said: "Growing businesses are challenged by the same business software functionality demands as their larger competitors but have relatively limited IT budgets and technical resources. We see our partnership with Anchorsilk as a means to provide these growing companies with an e-commerce solution that is cost-effective yet functionally rich, scalable, easy to customize, implement and use."
Bruce Billingham, president of Micro Support Group Inc., said: "Many of our clients will appreciate Anchorsilk’s innovative features such as customized e-catalogs, pricing and terms for an individual customer or group of customers."
Omar Malik, vice president of corporate development for Trisoft Technology, an e-business consulting firm specializing in implementing e-business solutions using the Microsoft DNA framework, said: "The Anchorsilk solution allows us to provide customers who have a short time-to-market requirement with a proven, tested B2B e-commerce solution. Rather than having to wait months for a custom made solution, Trisoft is now able to bring these customers live in only a few weeks."
Rick Butler, CEO of Clear Sailing, Inc., said: "Small and medium size businesses can use computers and the Web more nimbly than their larger competitors. Anchorsilk`s software is a terrific, affordable, low risk tool. It will easily open new profit opportunities for any small or medium size manufacturing or distribution business. And, the software is very simple to use."
Jacqueline Migell, director of eChannel Integration at Chancom, said: "You don`t manufacture a Web presence the way you do a product. Manufacturing means taking raw materials and creating something. The Internet requires creation too, but its Bill of Materials can be fuzzy. Customer segmentation, distribution channels and customer needs play a very big part. From easier ways to order, to reduced inventory costs, to expanded catalogs, we help our clients get online more effectively by helping to identify what their customers want, and how best to deliver it."
Paul Costello, president of J. Paul Costello Associates, said: "The Anchorsilk solution will enable small to midsize manufacturers, wholesalers and distributors to bring their Web presence to the next level. For companies that have been waiting on the sidelines to implement a B2B e-commerce presence, this solution certainly provides them justification to get started. I am excited to be part of the Anchorsilk team."
CHEN PR, Inc.
1601 Trapelo Road
Waltham, MA 02451
T: 781-466-8282
F: 781-466-8989
achatz@chenpr.com
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