Wish lists can be helpful marketing tools, says CloudPop

Wish list software provides incredibly rich data to merchants, says Kenneth Golberg, president and CEO of CloudPop Inc., a company that provides wish list software to such retailers as MuseumShop.com and Spencergifts.com. “We can provide retailers a data feed that tells them what items are on consumers’ wish lists. The data feed can plug into a retailer’s marketing tools and they can turn around and send customers targeted e-mails about what’s on their lists,” he explains. “Merchants are just staring to use this technology.” Goldberg says this technology will help online merchants increase their sales and profits by using personalizing marketing to their customer bases.