ST. PETERSBURG, Fla. - (March 14, 2001) - DirectNet Advertising.net (DNA),
Inc. has launched
P3 Ô, a powerful, revolutionary marketing system that integrates traditional
online advertising with opt-in email marketing to drive volumes of
motivated, qualified buyers right to the advertiser`s web site, all on a
pay-for-performance basis.
This complex system has been in development and beta testing by DNA, a
leading provider of e-marketing services, for six months.
"The potential of P3 for our clients is staggering," says DNA CEO Paul
Soltoff. "Not only does it deliver high volumes of targeted, qualified and
confirmed traffic directly to the advertiser`s site, but it`s virtually risk
free because it operates on a pay-per-purchaser basis, hence the
psuedo-acronym P3."
Under P3, DNA uses its funds to buy opt-in media throughout its extensive
network of web publishers, thus generating huge volumes of candidates who
fit the advertiser`s target demographics. Each automatically receives a
special edition of ValuDeskÔ, the Company`s HTML email newsletter, which
prominently features information on the requested offer.
For example, one of DNA`s first P3 clients, one of the nation`s leading
retailers, is offering a free CD and trial membership to its discount club
for pet owners. To get the CD, recipients confirm their interest by linking
to the offer through the email. The advertiser pays only for each actual
enrollment or purchase that occurs on their site.
"P3 serves as a giant virtual funnel, pouring volumes of consumers from a
web site to an email marketing campaign, then reconfirming only the most
interested recipients through a link, and finally generating a sale," says
Soltoff. "That web-to-email integration, coupled with its powerful
qualification capabilities and risk-free nature, is why P3 is taking
e-marketing to the next level."
Based in St. Petersburg, Fla., DirectNet Advertising.net, Inc.
(www.directnetadvertising.net) is one of the largest cost-per-action (CPA)
marketing service providers across the web. The Company, with offices in New
York and Santa Monica, Calif., develops highly scalable, automated and
cost-effective systems and technologies to facilitate the highest volume and
highest ROI CPA e-marketing programs. DNA specializes in providing
advertisers new customers on a pay-per-performance basis, including online
advertising and highly targeted email marketing campaigns drawn from its
massive, permission-based proprietary database of more than 5 million double
opt-in email addresses.
# # #
CONTACT:
Liz Roop or Mary Ellen Norton
RFB Communications Group, Inc.
(813) 259-0345
lroop@rfbcommunications.com / mnorton@rfbcommunications.com
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