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Press Releases Thursday, March 15, 2001   
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LivePerson Elevates Tim Bixby to President and Chief Financial Officer

NEW YORK--March 15, 2001--LivePerson, Inc. (Nasdaq: LPSN), a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet, today announced that Tim Bixby has been elevated to the position of President and Chief Financial Officer.

Mr. Bixby had been Chief Financial Officer of the Company since June 1999.

As President and CFO, Mr. Bixby will be responsible for the daily operational, financial and administrative activities of the Company. Mr. Bixby brings to his new position extensive experience in financial, administrative and legal operations from the entertainment and financial services industries.

"Tim has been my right-hand man since the early days of the company, and has played an integral role in our growth," said LivePerson CEO Robert LoCascio. "As he has been intimately involved with the operations of our company since mid-1999, I have complete confidence in his ability to assume this expanded role."

Prior to joining LivePerson, Mr. Bixby was Vice President of Finance for Universal Music & Video Distribution, a $3.5 billion manufacturer and distributor of recorded music and video products. In this role, Mr. Bixby was responsible for all internal financial operations, third-party distribution deals and strategic business development. Previously, Mr. Bixby developed operational business improvements as part of Universal Music Group`s business development group, and spent several years performing M&A financial analysis with Credit Suisse/First Boston.

Mr. Bixby holds an M.B.A. from the Harvard Graduate School of Business and a B.A. in Mathematics from Dartmouth College.

"With the strength of the LivePerson service, plus the added functionality and technology we gained through the HumanClick acquisition, the company is poised to continue its leadership position in the real-time communications space," said Mr. Bixby.

Mr. Bixby assumes the role of President from Chris McQuilkin. Mr. McQuilkin recently left the company to pursue other interests.

In its February 19, 2001 issue, Forbes ASAP Magazine ranked LivePerson #16 among the top 20 best-managed, fastest-growing technology companies in the U.S. In addition, the Company was recently named to PC Magazine`s Internet Business 100 list for 2001.

About LivePerson

LivePerson (www.liveperson.com) is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real-time, thereby enhancing the online experience. With its full Customer Interaction Suite, consisting of Chat, E-Mail, Knowledge (a self-service FAQ product) and CallMe (a telephone callback solution), LivePerson offers clients the opportunity to increase sales, lower customer service costs and increase responsiveness to customer needs. LivePerson is headquartered in New York City, with offices in San Francisco, London and Tel Aviv.

Statements in this press release regarding LivePerson, Inc. that are not historical facts are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Any such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. It is routine for our internal projections and expectations to change as the quarter progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which the Company bases its expectations may change prior to the end of the quarter. Although these expectations may change, we will not inform you if they do. Our company policy is to provide our expectations only once per quarter, and not to update that information until the next quarter. Actual events or results may differ materially from those contained in the projections or forward-looking statements. The following factors, among others, could cause LivePerson`s actual results to differ materially from those described in a forward-looking statement: the limited history of providing the LivePerson service; our limited historical annual revenue and history of losses; an unproven business model; our dependence on the success of the LivePerson service; potential fluctuations in our quarterly and annual results; risks related to managing our expanding operations; integration of acquisitions, including the recent acquisition of HumanClick Ltd. and other potential acquisitions; our dependence on key employees; competition both for qualified personnel and in the market for real-time sales and customer service technology; building awareness of the LivePerson brand name; technology systems beyond LivePerson`s control and technology-related defects that could disrupt the LivePerson service; our dependence on the growth of the Internet as a medium for commerce and the viability of the infrastructure of the Internet; responding to rapid technological change; and the possible unavailability of financing as and if needed. This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward-looking statements. Readers are referred to the reports and documents filed from time to time by LivePerson with the Securities and Exchange Commission for a discussion of these and other important risk factors. End of Content

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