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Monday, May 21, 2001 |
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Online grocery will grow to $11.3 billion by 2006, Jupiter says
Jupiter Media Metrix says the online grocery segment will have 2% of the
total U.S. grocery sales by 2006, despite the fact the segment has struggled
to survive on the Internet. The research company predicts that online grocery sales will grow from $1 billion in 2001 to $11.3 billion by 2006. Jupiter says the
consumer packaged goods manufacturers could save the online grocery business
by embracing the online channel and by using it as a testing ground for new
products, packaging and pricing. The online grocery market grew by nearly
200% between 1999 and 2000 but the high cost of expansion and the volatile
economy caused Jupiter Media Metrix to lower its 2001 grocery sales forecast
by 50%, from $2 billion to $1 billion. Jupiter lowered its 2005 forecast by
61% from $18 billion to $7 billion.
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