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News Stories Tuesday, May 22, 2001   
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1st Q growth at fashionmall.com slows, but losses drop steeply


Fashionmall.com Inc. today reported revenue of $1.34 million for the first quarter 2001, up 2% from $1.32 million in first quarter of 2000. Barter revenue increased both in total dollars and as a percentage of revenue with Q1 2001 barter revenue of $470,000 representing 35% of total revenue compared to $131,000 representing 10% of revenue in Q1 2000.

Net loss for the quarter of $567,000 was 80% lower than the loss of $2.84 million in the same quarter of the prior year.

fashionmall.com Inc. operates vertical shopping and content portals in fashion, beauty and lifestyle, including boo.com, outletmall.com, styleexperts.com and fashionstyleshopper.com. fashionmall.com, Inc. generates revenue through traffic based contracts and slotting fees with manufacturers, retailers, magazines and catalogs who advertise, display and sell their products on the sites as well as through traditional advertising and sponsorship sales.

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