Overstock opens a B2B store to cater to deal-seeking business buyers
Overstock.com plans to launch a B2B web site today, according to Patrick Byrne, CEO. The company
found that about 5% of its sales were being made to businesses, which
prompted Overstock to build the site that will allow businesses to buy
overstock merchandise. “We started to see regular purchases from businesses
on our site and when we called them up we realized there was a demand to
provide to them as well as consumers,” Byrne says.
Overstock.com is an
Internet retailer of name-brand surplus and close-out merchandise,
that specializes in selling first-quality merchandise at discounts of
40% to 70% across a broad range of categories, including housewares,
electronics, sporting goods, travel/leisure products, gifts, toys, and
jewelry.
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