SubmitOrder gets new funding, a new CEO
SubmitOrder Inc. has received new funding and a new CEO. SubmitOrder, an outsourcer to retailers of customer service and e-fulfillment services, has received a commitment of $40 million in financing led by Silver Lake Partners. SubmitOrder will invest in building out its brand management, marketing and customer service organization, with offerings such as call center management, store replenishment and returns, for existing clients and new vertical markets.
"SubmitOrder has invested in technology and infrastructure to build a world-class distribution and fulfillment operation,” said SubmitOrder board member David J. Roux, a co-founder and principal of Silver Lake Partners. “SubmitOrder is now solidly positioned to expand its customer base and deliver complete, customized customer service solutions for leading brands and major retailers."
SubmitOrder also has announced that Ron Elmquist will become its new CEO. Elmquist has more than 25 years of experience in retail and food distribution. He replaces Dennis Spina as CEO. Elmquist is a member of the board of directors of Radio Shack Corp. and most recently was chairman, president and CEO of Keystone Automotive Operations Inc., automotive accessory parts distributor.
In addition to Silver Lake Partners, investors in SubmitOrder include Amadeus Capital, The Barksdale Group, Flextronics, GE Capital, Imperial Bank, Integral Capital Partners, Merrill Lynch, NCT Ventures, Oracle Venture Fund, Partners Group, Pino Ventures, PNC Bank, and Morgan Stanley.
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