Net Perceptions gets a new president

Net Perceptions Inc., which provides information that retailers use to personalize web content and design their sites, has appointed Don C. Peterson as new president and CEO.

Peterson has more than 17 years of technology-related experience including founding Shamrock Computer Resources in 1989. He served as CEO and president of the IT services and e-commerce application development firm, growing it to a 500-person operation with six offices and annual revenues of $44 million in less than seven years. In 1996, Peterson sold the company to Renaissance Worldwide Inc., where he served as a lead executive until 1999. Prior to Renaissance, Peterson held sales and consulting positions with Arthur Andersen (now Accenture), IBM and Cap Gemini.

"Net Perceptions is solving real demand-side business problems for some of the world`s largest retailers," Peterson said. "This is a unique company with proven technology and an excellent customer portfolio. I`m very excited to build from such a strong foundation."

Peterson, who will also become a member of the company`s Board of Directors, succeeds Steven J. Snyder, who had previously announced his plans to leave the post upon the naming of a successor. One of the company`s founders, Snyder plans to continue to serve the company as chairman of Net Perceptions` Board of Directors.