For redesign, HSN brings television online
Multi-channel retailer HSN has unveiled a redesigned e-commerce site that places online video in the spotlight. The redesigned site is intended to marry the affinity HSN customers have for the home shopping television network’s on-air hosts with e-commerce, the company says.
The site presents via video original online content along with original and re-purposed television programming. The new HSN.com draws on the network’s celebrities, experts and hosts who function as guides throughout the site. Each storefront is hosted by an expert who guides visitors to new products, new features, trends and tips.
In cooking, for example, chefs Wolfgang Puck, Emeril Lagasse and Todd English appear on videos shoppers can choose to watch. The fashion section features designers Wayne Scot Lukas, Carlos Falchi and Randolph Duke. And the health store showcases vitamin and supplement expert Andrew Lessman.
“This site leverages HSN’s wealth of video content and television production knowledge to create a more interactive, accessible and exciting shopping experience for current and future customers,” says William Lynch, executive vice president and general manager of HSN.com. “With the relaunch, we’ve harnessed web technologies to take the experience to a new, dynamic, interactive platform.”
HSN is owned by IAC/InterActiveCorp, No. 26 in the Internet Retailer Top 500 Guide.
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