Best Buy moves back into the top online consumer electronics spot
Best Buy Co. Inc. reclaimed its leading spot among online sellers of consumer electronics in June, after being bumped out by Circuit City Stores Inc. in May. Best Buy experienced no growth year over year in unique visitors to BestBuy.com, while No. 2 eBay Electronics experienced only 2% growth and Circuit City had slight shrinkage in traffic, down 2%.
The Top 10 consumer electronics retailers in June, with unique visitors (in millions) this June and last and growth, according to Nielsen/NetRatings, were:
- Best Buy, 11.52, 11.46, 0%
- eBay Electronics, 10.40, 10.20, 2%
- Circuit City, 9.11, 9.26, -2%
- eBay Computers, 4.91, 5.45, -10%
- Windows Live Gallery, 4.11, N/, N/A
- OSTG, 3.91, 3.56, 10%
- TigerDirect.com, 3.86, 2.69, 43%
- Newegg.com, 3.02, 2.23, 35%
- Windows Marketplace, 2.89, 1.45, 99%
- CDW, 1.97, 1.55, 27%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
CDW led consumer electronics sites in time spent by each visitor in June, reports Nielsen/NetRatings. The top 10 by time spent (hours:minutes:seconds) and unique visitors in thousands were:
- CDW 0:29:18 1,977
- Newegg.com 0:23:19 3,025
- Frys.com 0:17:37 1,081
- TigerDirect.com 0:12:50 3,866
- Canon 0:12:35 1,644
- eBay Computers 0:12:34 4,915
- eBay Electronics 0:12:04 10,407
- Sony 0:11:30 1,903
- Best Buy 0:11:10 11,520
- Circuit City 0:09:53 9,117
Nielsen/NetRatings’ AdRelevance report ranks the following as the top 10 in online ad impressions in June among retail goods and services advertisers, with ad impressions in millions:
- Reunion.com L.L.C., 4,167.95
- Blockbuster Inc., 3,671.80
- eBay Inc., 2,178.06
- Netflix Inc., 1,933.49
- United Online Inc., 1,540.74
- Circuit City Stores Inc., 868.51
- StubHub.com, 687.77
- Target Corp., 650.57
- The Home Depot Inc., 535.80
- Amazon.com Inc., 522.39
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