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News Stories Monday, August 6, 2007   
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Amazon’s CustomFlix renames itself CreateSpace for broader on-demand market

CustomFlix Labs, a unit of Amazon.com Inc. that produces CDs and DVDs on an on-demand basis for publishing clients, has changed its name to CreateSpace to reflect its move beyond movies to include additional content like music and books.

"Since we've expanded our mission and launched several new services, we've outgrown the CustomFlix name," says co-founder and managing director Dana LoPiccolo-Giles, adding that CreateSpace now serves an expanded base of independent content publishers. "CreateSpace is a reflection of our new direction and commitment to addressing the self-publishing needs of the larger indie community."

CreateSpace, located at CreateSpace.com, caters to publishers who prefer not to maintain inventory of CDs and DVDs, but instead produce them on-demand as orders are placed. CreateSpace makes physical CDs and DVDs available for sale through Amazon.com and other retail channels; it also produces video on-demand for download through Amazon’s Unbox service.

Amazon.com is No. 1 in the Internet Retailer Top 500 Guide.

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