Checkpoint Launches VAR Channel Partner Program to Serve Smaller Retailers
THOROFARE, N.J.--June 1, 2005--Checkpoint Systems, Inc. (NYSE: CKP), the leading provider of radio frequency-based product identification and shrink management solutions for retailers and consumer package goods manufacturers worldwide, announced the launch of its Reseller Channel Partners VAR program designed to increase the availability of Checkpoint electronic article surveillance (EAS) solutions to smaller retailers nationwide.
"Through our Reseller Channel Partners, smaller, independently owned stores and regional retailers will have access to the same industry-leading Checkpoint technology and excellent service that leading national food & drug, automotive, department store and other chains count on to reduce losses, increase sales and build profits," said David Donnan, President, North America, of Checkpoint Systems. "While were meeting the needs of these smaller retailers through the channel partners program, our other sales resources will focus on servicing our major national and international accounts."
Checkpoint has structured the program to assure that systems integrators and resellers who represent Checkpoints products meet high standards for organizational and financial structure, employ dedicated sales and service teams, and have significant experience in the retail marketplace.
Participants gain from the opportunity to work with a global leader in EAS, offering hardware and security labels from the original equipment manufacturer rather than third-party or offshore imports and gaining immediate revenue through recurring supplies sales. As Checkpoint continues to expand its shrink management solutions offerings, resellers will be able to expand their offerings to their retail customers. Checkpoints program has no geographic restrictions.
"Value Added Resellers currently providing retail technology solutions can become a Channel Partner at one of two levels," said Brian Baker, Channel Manager for Checkpoint Systems. "The Authorized Checkpoint Reseller must employ a dedicated sales force and complete the Checkpoint Product Sales Training Program. Certified Channel Partners offer a full range of solutions, are required to employ dedicated sales and service teams, and complete the Checkpoint Sales/Service/Install Certification Training. More information and applications are available on our website at www.checkpointsystems.com."
About Checkpoint Systems, Inc.
Checkpoint Systems, Inc., is a multinational manufacturer and marketer of technology-driven solutions for retail security, labeling, and merchandising. Checkpoint is the leading provider of radio frequency (RF)-based shrink management solutions to the global retail industry, including over half of the worlds top 200 largest global retailers. In addition to its shrink management capabilities, Checkpoints end-to-end supply chain technology helps apparel and consumer product manufacturers and retailers brand, track and secure goods worldwide. Checkpoint has a presence in more than 80 countries and a global network of more than 25 service bureaus located in the worlds apparel manufacturing capitals. Checkpoints technology solutions include digital RF/EAS and RFID systems, RF source tagging, bar code labeling systems, EAS, handheld labeling systems, and retail merchandising systems. For additional information, visit Checkpoint Systems web site located at www.checkpointsystems.com.
CONTACT:
Checkpoint Systems, Inc.
Glenda Laudisio, 800-257-5540 x 2411
glenda.laudisio@checkpt.com
or
TowersGroup
Scott Sunshine, 212-354-5020
scottsunshine@towerspr.com
or
Andrew Healy, 212-354-5020
andrewhealy@towerspr.com
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