EVANT INTRODUCES INNOVATIVE PROMOTION PLANNING SOLUTION
New Functionality Enables Retailers to Plan for Profitable Promotions
Across Multiple Sales Channels
San Francisco, CA and Retail Systems Conference and Expo – May 24, 2005 --
Evant, a leading provider of retail planning, replenishment, and enterprise
management software, today announced an innovative Promotion Planning
solution that is part of its end-to-end suite of multi-channel planning tools.
Evant Promotion Planning is a revolutionary solution that centralizes all
information related to promotions, allowing retailers to plan for profitable,
well-managed events for any of the sales channels in which they compete.
While many retail promotions are based on vendor funded initiatives and “best
guesses” about consumer demand, Evant Promotion Planning uses advanced
forecasting to predict the expected uplift from promotional events while they
are in the planning stage - and ensure that they meet sales and profitability
goals for each channel.
And, with demand forecasts made available to
retailers’ purchasing and replenishment functions, appropriate inventory levels
can be maintained for every item on promotion—leading to a corresponding
increase in overall sales and consumer satisfaction.
“Promotional events can be a hit-or-miss proposition for retailers,” says Mike
Matacunas, Vice President of Product Strategy and Marketing for Evant. “If
product demand is higher than expected, consumers can walk away emptyhanded
—which results in missed sales opportunities and dissatisfied shoppers.
Conversely, if retailers overestimate demand, they are left with excess
inventory—which means lower overall profitability for these items. Evant
Promotion Planning helps retailers to minimize their risk levels—and maximize
the profitability and success of promotional events.
Evant Promotion Planning uses historical sales data to establish a baseline
demand forecast, as well as predicting the likely “uplift” in demand created by
a specific promotional event and offer type — for every item on promotion.
During the promotion, the Evant solution continuously monitors item demand
and automatically updates its forecasts, allowing for maximum retailer
responsiveness.
The solution’s unique ability to “layer” demand enables retailers to gain
visibility into actual product demand across multiple sales channels,
promotional events, and media types.
Another key capability of Evant Promotion Planning is that it provides a central
repository for all information related to promotional events—whether
promotions involve a single sales channel or multiple channels. This solution
captures attribute detail for both the individual products featured in events as
well as the event itself, including start and end dates, associated locations,
signage and advertising support.
“Evant Promotion Planning is a truly revolutionary tool that can help to
increase retailers’ overall success by revealing the true profitability and return
on their promotional events,” says Evant’s Matacunas. “Working in
collaboration with other Evant solutions, Evant Promotion Planning ensures that
demand forecasts are accurate—and that inventory is in the right place, at the
right time, at the right levels to guarantee promotional success. This solution is
the newest component of our Evant Planning suite, which delivers end-to-end
planning capabilities for today’s complex retail environment.”
About Evant Planning
Evant Planning is the retail industry’s first six-dimensional scalable, end-to-end
planning solution designed to support multi-channel operations. Evant Planning
can plan and forecast sales and inventory requirements across multiple
category levels—store, catalog, and web channels—all the way down to the
SKU/location level. Whether planning top-down, bottom-up, middle-out, or a
combination of each, Evant Planning accommodates each retailer’s specific
merchandising processes.
About Evant, Inc.
Evant is leading the world’s top multi-channel retailers, wholesalers, and
distributors into the new technological age by providing planning,
replenishment, and enterprise management solutions that free up millions of
dollars in working capital and enable greater competitive advantage. Clients
such as Staples, O’Reilly Auto Parts, Lillian Vernon, Camping World, and
AmerisourceBergen choose Evant for its best-of-breed solutions that are based
on the industry’s most advanced science, delivered on the IBM iSeries and J2EE
platforms. The company is privately held and is headquartered in San
Francisco, with operations in Atlanta and London. For more information, visit
www.evant.com.
# # #
Media Contact:
Holly Glennon
Evant
770-222-1507
holly.glennon@evant.com
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