TargetFirst Launches Results-Driven Ad Network
PALM BEACH GARDENS, Fla., June 3, 2005 -- Online advertisers and Web site publishers have a new tool for success. The TargetFirst Network, a contextual, pay-per-click online advertising network, launched today.
TargetFirst utilizes a proprietary technology, called Value Rank(TM), to real-time monitor the effectiveness of every ad spot in the network.
These value rankings are used to ensure the top paying ads are always being placed in the best performing locations.
For advertisers this means that their contextual ads are being served to the placements that best fit exactly what they are paying for. In the TargetFirst Network, publishers with the best performing traffic will always be served the highest paying ads, ensuring maximum revenue.
The TargetFirst Network will utilize validated content channels to ensure that each advertisement is perfectly targeted for the audience. In addition, advertisers will have the ability to target geographically to focus their resources on only the audiences they want to reach.
"One of the big problems that many online advertisers have experienced with Google or Yahoo! Search Marketing Services is paying high cost-per-click fees and getting low ROI,"
says TargetFirst Network Co-Founder, Jim Busse. "TargetFirst attacks this problem head-on and delivers maximum parity and value to both online advertisers and Web site publishers."
About TargetFirst Network, Inc.
TargetFirst Network, Inc., based in Palm Beach Gardens, Florida, is a leading contextual online advertising network, utilizing its Value Rank(TM) system to real-time monitor the effectiveness of every ad spot in the network. These value rankings are used to ensure the top paying ads are always being placed in the best performing locations.
Press Contact:
Tom Kuegler
Co-Founder, TargetFirst Network, Inc.
1-978-902-6809
tom@targetfirst.com
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