Steve Bosley, former head of marketing at Plow & Hearth, has joined the Rimm-Kaufman Group as vice president of marketing. At Plow & Hearth, a unit of 1-800-Flowers.com, No. 34 in the Internet Retailer Top 500 Guide, Bosley managed the web sites and online marketing for Plow & Hearth as well as all the specialty Plow & Hearth brands including HearthSong, Magic Cabin, Problem Solvers, and Wind and Weather.
Bosley will take over marketing duties from Larry Becker, who had been head of marketing and chief of Rimm-Kaufman’s web effectiveness consulting practice. Becker has been named vice president of web effectiveness and now will focus on that area.
The Rimm-Kaufman Group is a marketing and consulting firm based in Charlottesville, VA.
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