BIGresearch opens office in the Big Apple
Consumer research firm BIGresearch has opened a new office in New York City and hired Holly Williams to run it. She will have the title of vice president of sales.
“Holly is a distinguished performer in the information services industry with a background of accomplishment at AOL, Arbitron, Experian and comScore,” says Gary Drenik, president and CEO of BIGresearch.
The company, based in Columbus, OH, says the new office will allow it to better serve its growing customer base in the New York area. BIGresearch’s products include the monthly Consumer Intentions & Actions Survey on consumers’ moods and spending plans, and the twice-a-year Simultaneous Media Survey that covers consumption of products and media.
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