Talisma Launches a Different Kind Of CRM; Groundbreaking Talisma eCRM Suite Provides Industry`s Only Truly Integrated Solution
SEATTLE--March 15, 2001--In a move that promises to change the landscape of the CRM industry, Talisma -- full-service provider of powerful and easy-to-use electronic customer relationship management (eCRM) solutions -- today launched the next generation of its Talisma eCRM Suite.
The only truly integrated offering on the market, the Talisma eCRM Suite uniquely combines service, sales and marketing capabilities for a complete customer interaction viewpoint that leverages customer information across entire organizations.
"By all indications, the total integration of the Talisma eCRM Suite is a first for the market, launching well ahead of when analysts had predicted products like this would appear in the industry," said Pradeep Singh, Talisma founder and CEO.
"Starting the second half of 2001, and continuing through 2002, vendors will start delivering complete eCRM suites -- e-sales, e-marketing, and e-service -- to respond to the needs of their customers in those areas," said Esteban Kolsky, senior research analyst at the Gartner Group. "Through the end of 2002, and towards the beginning of 2003, companies launching eService initiatives will look at the marriage of web and voice technologies to increase the value of each interaction for all clients."
"The Talisma eCRM Suite is the best representation yet of Talisma`s philosophy, which departs significantly from the long deployment, rigid structure and often delayed return-on-investment of traditional CRM," said Singh.
According to Singh, Talisma focuses instead on three essential concepts: power, ease and economics. These concepts are reflected in Talisma`s depth of product functionality; empowerment of individual users to customize the product to their needs; evolution of the product within a company based on ongoing use (use-based evolution); and the product`s rapid deployment and proven early return on investment.
The Talisma eCRM Suite engages all touchpoints between companies and the people with whom they do business, helping build long-lasting, profitable relationships with customers, partners, vendors, employees, investors and others.
Based on 17 integrated technologies, the Talisma eCRM Suite`s product feature depth allows for almost any customer interaction strategy, from designing sophisticated service, marketing or sales business processes with graphic workflow tools, to creating reports and in-depth customer data analyses with an integrated analytics engine.
Scalable to accommodate thousands of concurrent users and to handle millions of interactions per day, the Talisma eCRM Suite can support businesses from mid-market to enterprise-level.
The major features and capabilities of the Talisma eCRM Suite include:
Service Suite
-- a universal queue, allowing consistent routing of inquiries across all touchpoints
-- an intuitive, user interface with the familiar look and feel of Microsoft Outlook
-- customizable workspaces that let individual users quickly and easily access the information they need most
Marketing Suite
-- graphical workflows of marketing campaigns
-- personalization of outbound campaigns with dynamic content based on customer profiles
-- real-time campaign management
Sales Suite
-- easy offline access through Microsoft Outlook
-- current opportunity and sales pipeline tracking
-- order management
-- powerful analytics for creating forecasting and analysis
reports
Current Talisma customers that have tested beta versions of the Talisma eCRM Suite have also weighed in enthusiastically. "We`re very excited about the next version of the Talisma eCRM Suite," said Lenzy King, Director of Customer Care at Lowe`s, a long-time Talisma customer. "During our evaluation of the new product, we`ve seen huge improvements in the user interface, outbound campaign mailer and reporting. Even the rules engine, which we thought was the best around, got even better."
From March 14 - 16, Talisma will be located at Internet World, booth No. 1580, and at the concurrent eCRM Expo 2001, booth No. 7332.
About Talisma -- www.talisma.com
Talisma Corporation is the only full-service provider of enterprise-class electronic customer relationship management (eCRM) solutions for effective and robust service, sales and marketing. Their proven experience and expertise has helped hundreds of companies create long-lasting and profitable customer relationships. Whether hosted or installed, modular Talisma(tm) eCRM products and services are easy to deploy, extend, integrate, and scale, to ensure superior relationship management across multiple communication channels including phone, e-mail, Web self-help, Web forms, chat, VoIP, fax, wireless and face-to-face meetings. The company also provides extensive training and integration services and outsourced staffing services.
Headquartered in Seattle, Washington, Talisma has more than 600 employees, with offices in India, Europe, Asia, Australia and 15 cities across the U.S. The company has a rapidly growing list of more than 400 customers including Real Networks (Nasdaq:RNWK), Exodus (Nasdaq:EXDS), Lowe`s Companies Inc. (NYSE:LOW), MSNBC, NetGrocer.com, EMI and BlueNile.com. Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, The Carlyle Group, SeaPoint Ventures and Cedar Grove Investments.
CONTACT: Talisma Corporation Jerry Johnson, 425/897-3281 jerryj@talisma.com or Karen Peck, 425/897-3263 karenp@talisma.com
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