NPD INTELECT* ACQUIRES POINT-OF-SALE TRACKING DIVISION OF PC DATA
NPD INTELECT* Market Tracking, a
joint venture of The NPD Group and GfK AG, has acquired the point-of-sale
tracking division of PC Data, the Reston, VA-based provider of market
research for the computer hardware and software industries. The acquisition
of PC Data`s strong presence within the software industry extends NPD`s
existing family of services and strengthens its position as the leading
provider of marketing information for the technology industry. It will also
further the synergy of service offerings between NPD INTELECT in the U.S.
and its partner, Gfk, in Europe.
With the acquisition, NPD completes its software tracking portfolio, adding
point-of-sale tracking for all segments of the industry. Prior to the PC
Data purchase, NPD monitored video gaming and interactive entertainment
software sales only. The transaction complements NPD`s existing family of
products for the industry and launches the company as the primary industry
source for business and consumer software tracking data.
Further strengthening NPD INTELECT`s position, the firm will assimilate PC
Data`s core assets to provide the most accurate and actionable information
to date on industry sales, pricing, inventory levels and more.
Additionally, NPD INTELECT will pool resources to execute an effective
transition plan to continue to meet the needs of former PC Data clients.
"By expanding the scope of our reach through this acquisition, NPD INTELECT
will provide the industry with a truly superior resource for fact-based
decision making," said NPD INTELECT President Terry Rawlings. "Our focus on
quality and proven methodology are the reasons that all of the key players
within the industry -- major manufacturers, channel players and Wall Street
analysts-- rely on our insight today. We are looking forward to applying
the same rigorous standards to the development of these incremental
resources, to enhancing our existing portfolio of services, and to
developing new products that meet the needs of our customers. "
Dr. Gerard Hermet, Member of the Executive Board of GfK added, "We are
delighted with this acquisition as both NPD INTELECT and GfK have an
enhanced opportunity to service our clients on a truly global basis."
"Sale of our point-of-sale division to NPD INTELECT ensures the continuation
of services for our existing clients," said Nancy Goldberg, CEO of PC Data.
"NPD INTELECT has both the expertise and the resources to maintain the flow
of information upon which our subscribers rely. We are committed to working
together with NPD INTELECT to ensure a smooth transition in services over
the next several months and the ultimate development of new and improved
resources to meet the industry`s needs moving forward."
About NPD INTELECT Market Tracking
NPD INTELECT Market Tracking is a leading provider of sales tracking
services for consumer electronics, home appliances, information technology
and imaging industries. Data are collected from comprehensive panels
representing each industry`s key retail and business-to-business
distribution channels. The company`s clients include all of the major
manufacturers, retailers and business-to-business sellers in each industry
NPD INTELECT tracks. NPD INTELECT, is a joint venture of two leading
marketing information providers, The NPD Group, Inc. and GfK AG. For more
information about NPD INTELECT, visit http://www.intelectmt.com. For more
information about The NPD Group, visit http://www.npd.com For more
information about GfK, visit http://www.gfk.com.
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