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Press Releases Monday, March 19, 2001   
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E.piphany E.5 System(tm) Provides New Applications to Support The Indirect Channel

E.piphany (Nasdaq: EPNY) today announced support for the customer-driven demand chain with new applications and partnerships designed to provide collaborative customer relationship management solutions for businesses that sell through indirect channels. E.piphany`s Demand Chain Solutions enable manufacturers, channel distribution partners and retailers to obtain a shared, single view of customer information across the demand chain in order to drive more intelligent interactions with customers and among partners. As a result, vendors and channel partners are able to leverage customer intelligence as the centerpiece of collaborative marketing, sales and service initiatives.

"Since its inception, E.piphany has focused on providing next generation CRM technologies that meet the business needs of both B2C and B2B companies," said Paul Rodwick, vice president of market development and strategy. "Today, we extend this capability with applications that provide first-hand insight into the customer-driven demand chain, enabling businesses to increase revenue by taking action to create real-time, collaborative marketing, sales and service experiences."

Collaborative Marketing, Sales and Service E.piphany provides insight into customer data at all levels of the demand chain and supports collaborative activities for permission-based marketing, sales and services initiatives with Enterprise Insight, Personalized Marketing and Intelligent Service solutions.

E.piphany Enterprise Insight for Indirect Sales enables customer insights to be shared among manufacturers, channel partners, distributors, wholesalers or retailers within the demand chain. In-depth analysis of both customer interests and channel partner sales performance enhance partner loyalty and collaboration, as well as enable enterprises to identify marketing and sales programs that are the most successful in closing business. Analysis can be shared with sales partners through any Web browser and to a variety of wireless devices.

E.piphany Personalized Marketing solutions allow marketing campaigns to be jointly developed and executed by vendors and channel partners, based on user roles and using a complete permission-based infrastructure. E.piphany Intelligent Service solutions enable vendors and partners to collaborate in handling customer inquiries and delivering better customer service to joint customers. E.piphany Demand Chain Solutions also ensure increased sales partner effectiveness by providing insight into sales partner interests, sales partner activity, and the return on investment in joint sales and marketing programs.

Strategic B2B Partnerships
ChannelWave Software, Inc. is a leader in Partner Relationship Management (PRM) solutions. Together with ChannelWave, E.piphany provides a powerful solution to deliver comprehensive, real-time insight into partner sales performance and customer behavior, giving organizations the intelligence needed to manage and monitor performance across multiple distribution channels to increase sales revenues.

Comergent* Technologies is a leading provider of sell-side B2B e-commerce software solutions. Together with Comergent, E.piphany provides a joint solution for companies seeking to optimize their indirect sales channels through collaboration in the web channel. The Comergent-E.piphany relationship supports business to business collaboration by providing companies with insight into their customers` and partner`s online interests, and buying behaviors, intelligently managing that information in real-time, to create value-driving, personalized purchasing experiences that increase the effectiveness of the website as a key B2B sales channel.

Pricing and Availabilty
Businesses can now purchase the complete set of E.piphany E.5 Demand Chain solutions or select individual applications to meet their specific requirements or unique sales channel issues. Prices start at $250,000. For additional information, please contact the E.piphany sales organization at 1-877-764-4163 or on the Web at info@epiphany.com.

About E.piphany
E.piphany is the leading provider of intelligent customer interaction software for the Customer Economy. By providing an integrated suite of software solutions, E.piphany E.5 blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. The E.piphany E.5 system enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific.

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