MediaBin Provides Artmachine With Advanced Image Automation
MediaBin Solution Speeds Artmachine`s Ability to Efficiently Scale Business
in Cost-Effective Manner
ATLANTA--March 19, 2001--
MediaBin, Inc.(TM) announced today that Artmachine will use the MediaBin
platform as a backend engine to enhance its image production processes
and offerings. Artmachine provides customized brand content management
solutions that enhance productivity and dramatically speed time to market
of client promotional efforts.
MediaBin, Inc. is the leading image content
management developer for marketing communications and eBusiness. Using
the MediaBin platform, Artmachine`s client`s images can be output in multiple
formats and made available over the web, streamlining the time-consuming
imaging tasks required in the generation of marketing communications collateral.
MediaBin extends Artmachine`s customer service capabilities by providing
a cost effective, highly efficient way of automating the production, review
and ultimate delivery of Artmachine`s client`s image assets. For example,
the brand manager for Wells Fargo that now uses Artmachine to view the
components of its corporate image library (a collection including 800 stagecoach/Old
West images, as well as a wide variety of corporate collateral and branding
materials) online will be presented with more dynamic options for converting,
distributing, and repurposing those images, in real time.
This automation
will also allow Artmachine to serve a greater number of clients and, thereby,
scale its business quickly and effectively.
"MediaBin provides powerful image automation capabilities for us, allowing
us to scale our business and address a larger scope of client needs faster
and more effectively than we would be able to otherwise," said Bret Waters,
CEO of Artmachine. "MediaBin`s web deployment technology speeds time to
market for our clients` brand images."
"MediaBin`s utility to such a wide variety of eBusinesses--from Artmachine
to BlueLight.com, Lear Corporation to estyle.com, Ford to National Semiconductor--illustrates
the importance of content management for images in today`s visual marketplace,"
said John Bacon, CEO of MediaBin. "The MediaBin platform not only speeds
time-to-market, but it also increases our clients` control and access of
brand and product images."
About MediaBin
MediaBin, Inc. was founded in 1987 (as Iterated Systems, Inc.) and develops
innovative, standards-based media management solutions for Global 2500
companies. The MediaBin image content management platform enables marketing
and eCommerce teams to speed time-to-market for new products, improve customer
experience and scale their businesses by automating the management, production
and delivery of brand images, product photographs and logos. MediaBin is
a key eBusiness infrastructure component that can be integrated into web
content management systems, product catalogs and eCommerce platforms to
automate image tracking and updating. Clients include Ford Motor Company,
National Semiconductor, Lear Corporation, BlueLight.com, estyle.com, FacilityPro.com,
and many others. MediaBin stock is publicly traded on the Oslo Stock Exchange
in Norway under the symbol MBN. To learn how the MediaBin platform can
work for you, call 800/437-2285 or 404/264-8000, or visit www.mediabin.com
.
About Artmachine
Palo Alto-based Artmachine (www.artmachine.com )
provides customized brand content management solutions that enhance productivity
and dramatically speed time to market of client promotional efforts. Artmachine
allows companies to dynamically control, refine and disseminate business
and brand content throughout the enterprise and to external channels. Artmachine`s
experts help organizations along the brand value chain - including corporations,
their graphics services providers, channel partners, and customers - get
exactly the information and resources they need at any time, from any location.
Privately held Artmachine recently raised a $5.1 million first round of
venture capital, led by VantagePoint Venture Partners.
CONTACT: For MediaBin:
The MWW Group for MediaBin
Dori Pasternak, 212/704-
9727
dpasternak@mww.com
or
MediaBin, Inc.
Christine Smith, 404/264-8062
csmith@mediabin.com
or
Contact for Artmachine:
Socket Media
Christine Brodeur, 310/829-0556
c.brodeur@socketmedia.com
or
Artmachine
Grant Slade, 650/964-4600
grant@artmachine.com
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