JEGI Capital Announces Investment in I-Behavior
I-Behavior Offers Direct Channel Marketers The Most Effective Data and Targeting Services Yet Available
NEW YORK, March 15, 2001 -- JEGI Capital LLC, the venture capital affiliate of The Jordan, Edmiston Group, Inc., today announced that it made an early stage investment in Harrison, New York-based I-Behavior, Inc., serving as lead investor in the company’s Series D Preferred Stock financing of $5.1 million. Morningside Ventures, Angel Investors LP, Stockton Ventures, and several existing individual investors filled out the round. Wilma H. Jordan, CEO and Thomas A. Crowley, Managing Partner jointly made this announcement.
I-Behavior provides marketing data and information-based services that enable direct channel marketers to invest more efficiently in acquiring and retaining customers. I-Behavior offers companies a co-operative database of opt-in consumer names that consolidates on-line and off-line purchase information to provide the most useful data and most effective targeting information available. The company`s methods are based on the principle proven by direct marketers that past behavior is the single best predictor of future purchase and response behavior.
“I-Behavior has an experienced management team with a strong understanding of how direct channel marketers can best apply its data and targeting services to enhance their marketing success rates,” said Wilma Jordan, CEO of JEGI Capital. “Increased success rates translate into increased profits – an issue that will determine the survival of companies involved in e-commerce and future interactive channels,” added Jordan.
“I-Behavior’s database provides a rich resource of proprietary information that enables direct marketers to better identify high-value, high-potential consumers; to understand what motivates them to purchase; and to reach them most efficiently,” said Crowley.
Wilma H. Jordan, CEO, JEGI Capital will join the board of I-Behavior, Inc. offering I-Behavior valuable insight as an industry leader and successful entrepreneur.
I-Behavior’s founders include Lester Wunderman, pioneering father of direct marketing and Chairman Emeritus of Wunderman Cato Johnson, and Lynn Wunderman, former SVP Director of Strategic Planning and Information Management at Ogilvy & Mather Direct and President/COO of Marketing Information Technologies, Inc. Lynn Wunderman, Founder and CEO, I-Behavior, Inc. said, “JEGI Capital offers us an excellent combination of both a financial and a strategic partner.”
JEGI Capital invests in early stage Internet, digital communications and e-commerce companies that impact the traditional media and market communications industries. Particular emphasis has been placed on enabling technology and infrastructure companies, such as Bowstreet.com, Broad Daylight, Inc., Bluewater Convergence Technologies, Inc. and ExactOne, Inc.
Investors in the fund include global media companies, communications and media CEO’s and industry leaders. In addition, JEGI Capital has established a blue-chip advisory board consisting of seasoned, Internet-savvy executives from media and non-media industries alike. Members include Tom Alberg, Managing Director and Co-founder of Madrona Venture Group LLC; Governor Lamar Alexander, Chairman of Simplexis.com, Bruce Barnet, Director of several Internet companies and former CEO of Cahners Business Information; Jonathan Bulkeley, CEO and President of Lifeminders, and former CEO of barnesandnoble.com; Anne M. Busquet, former President, American Express Relationship Services; Raul J. Fernandez, President & CEO, Proxicom; and John A. McKinley, Jr., Executive Vice President & Chief Technology Officer of Merrill Lynch & Co.; and Mark Walsh, President & CEO of VerticalNet.
JEGI Capital LLC is an affiliate of The Jordan, Edmiston Group, Inc., the premier New York City-based investment bank dedicated to serving companies in the publishing, information, Internet and exposition industries. In 2000 Jordan, Edmiston completed 21 media industry mergers and acquisitions with an aggregate value of nearly $1 billion. The firm’s clients includes leading international companies such as Daily Mail and General Trust, Dow Jones, Euromoney, The Hearst Corporation, Pearson, PRIMEDIA, Reed Elsevier, and VNU.
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