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Press Releases Wednesday, March 21, 2001   
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Vality Technology Launches Executive Series "The Economics of Customer Data"

Vality® Technology, the leader in Enterprise Data Quality Management Solutions, today announced that it will host the first in its series of Executive Breakfasts on "The Economics of Customer Data" in London, on April 4. The program will feature Richard Scase, Professor of Organisational Behaviour at the University of Kent at Canterbury and Europe`s leading business forecaster of scenarios for the next century, as keynote speaker. Subsequent Executive Breakfast will take place during this calendar year in France, Germany, and the United States.

"Vality is pleased to have Richard Scase to inaugurate our worldwide series of Executive Breakfasts," says Mark Atkins, Vality Chairman, CEO, and President. "We see this series as an extension of a critical Vality objective: helping organizations make sense of the world they operate in and its impact on business - so they can implement solutions that provide competitive advantage. Our comprehensive Enterprise Data Quality Management Solutions help companies turn data into high-quality, reliable information for enterprise and Internet applications - to leverage its value for different business purposes."

Breakfast participants will have the opportunity to speak to Mr. Scase and Mr. Atkins to get high-level directives and practical solutions for maximising the value of their customer information assets.

The Vality Executive Breakfast will take place on April 4, from 8:30 am - 10:30 am, at the Four Seasons Hotel, Hamilton Place, Park Lane, London. To register, please visit www.vality.com/eb/uk.asp or call 020.7917.9777.

About the Speaker
Richard Scace is currently Professor of Organisational Behaviour at the University of Kent at Canterbury, and has held academic appointments at universities internationally. He is the author of the highly influential book Britain 2010: The Changing Business Landscape, which has contributed to UK government planning and strategy. He has authored or co-authored twenty books and currently writes regular articles for the Observer and for academic and professional journals. He is also a regular broadcaster, an entrepreneur with a B2B business providing on-line learning materials for corporate management development programmes, and a regular speaker at corporate presentations to senior level executives from such companies as British Telecom, IBM, Arthur Andersen, KPMG, BP, EDS, Statoil, McCann Erickson, and Glaxo Wellcome.

About Vality
Vality Technology (www.vality.com ) is the pioneer and recognized leader in Enterprise Data Quality Management Solutions. Its customers and partners include Global 5000 corporations in finance, healthcare, insurance, manufacturing, pharmaceuticals, retail, telecommunications, energy, and utilities, including IBM®, Marks & Spencer, and Royal Bank of Scotland®. These companies rely on Vality`s patent-pending technology to develop and implement enterprise data quality management solutions for the Internet economy. These solutions help companies re-engineer existing operational data and incoming real-time Web data to maintain high-quality enterprise data as well as achieve accurate, complete information on customers, suppliers and products and all their relationships for business applications.

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