MEDIABIN INTRODUCES IMAGING CONNECTOR TO WEB CONTENT MANAGEMENT SYSTEMS
MediaBin Deployment Agent automates image production and delivery to eBusiness sites
ATLANTA, GA - March 21, 2001 - MediaBin, Inc.ä, the leading image content management developer for eBusiness, today announced the availability of the MediaBin Deployment Agent, a new option for managing and automating the production and accelerated delivery of correctly formatted images directly to web sites, or via general-purpose Web Content Management (WCM) offerings from companies such as Interwoven (NASDAQ: IWOV), Vignette and others. The Deployment Agent combined with the MediaBin platform extends the functionality of WCM systems to include the aggregation, production, management, and tracking of product photography and brand images.
Now, eCommerce sites and B2B exchanges that work with thousands of images can use the MediaBin Deployment Agent to automate the production and delivery of new and updated content to their sites on a scheduled basis (e.g., daily, weekly, monthly). For example, any new product images that are delivered to an eCommerce partner by suppliers since the previous day can be formatted to the correct sizes and placed in the right locations for deployment to the live site. At the same time, any existing product images on the site that have been updated since the process was last run will be recreated as well.
The MediaBin Deployment Agent can also be used to automatically regenerate all affected web images whenever a page template is changed, a task that would take hours or even days using manual processes. For example, if the marketing department decides that all product images on the web site should be 30% larger, the Deployment Agent can regenerate and replace all of the affected images across the entire site, automatically.
The Deployment Agent can also be used to generate images based on database criteria. For example, if a product line or group of products is going to be put on sale, MediaBin can regenerate all affected product images to include an appropriate sale label, such as "25% off! Today only" in an artistically-rendered translucent type face. The ability to rapidly regenerate web image content enables marketing and eCommerce managers to more quickly respond to customer and market demands.
"The MediaBin platform has long provided powerful image automation capabilities to ensure that the most updated, fit-for-purpose product and brand images are available in the right format, at the right time and place," said Burt Smith, vice president of marketing for MediaBin. "When the MediaBin Deployment Agent is used in conjunction with Web Content Management systems, companies can automate the production and delivery of all web content to accelerate the staging and deployment of their web sites, speed time-to-market for new products, and scale their businesses."
The Deployment Agent is available for purchase as an add-on to the MediaBin platform.
About MediaBin
MediaBin, Inc. was founded in 1987 (as Iterated Systems, Inc.) and develops innovative, standards-based media management solutions for Global 2500 companies. The MediaBin image content management platform enables marketing and eCommerce teams to speed time-to-market for new products, improve customer experience and scale their businesses by automating the management, production and delivery of brand images, product photographs and logos. MediaBin is a key eBusiness infrastructure component that can be integrated into web content management systems, product catalogs and eCommerce platforms to automate image tracking and updating. Clients include Ford Motor Company, National Semiconductor, Lear Corporation, Georgia-Pacific, BlueLight.com, estyle.com, FacilityPro.com, and many others. MediaBin stock is publicly traded on the Oslo Stock Exchange in Norway under the symbol MBN. To learn how the MediaBin platform can work for you, call 800/437-2285 or 404/264-8000, or visit www.mediabin.com.
Media Contacts:
Meaghan McGee
The MWW Group
Tel: 212/827-3745
e-mail: mmcgee@mww.com
Dori Pasternak
The MWW Group
Tel: 212/704-9727 ext.135
e-mail: dpasternak@mww.com
Christine Smith
MediaBin Inc.
Tel: 404/264-8062
e-mail: csmith@mediabin.com
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