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Press Releases Thursday, March 22, 2001   
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E-COLOR HIRES COLOR EXPERT MICHAEL KIERAN TO HEAD NEW SERVICES DIVISION

Services Division Offers Color Management Consulting and Training Aimed at Reducing Costs and Improving Productivity for On Screen Imaging Issues

San Francisco (March 19, 2001) - E-Color, the standard for the delivery of color you can trust on the Web, announced today that renowned color expert Michael Kieran has joined E-Color as vice-president of the company`s new Services division, devoted to improve color production workflows from print to the Web.

Mr. Kieran will be responsible for heading the division that provides consulting and training on color management, color correction, and color production workflow. Developed to educate potential and existing customers in many aspects of color, E-Color`s Services division addresses the issues of color quality and productivity increases that are available in color-managed workflows as well as help companies realize increased value from their existing visual assets, thereby turning pixels into profits.

Resulting from the use of color management systems based around the industry-standard ICC (International Color Consortium) color profile format during the past five years, many leading publishers have significantly improved their color quality while reducing turnaround times and proofing costs. E-Color`s Services division is unique in its ability to help customers not only implement ICC-based systems, but also apply the best color correction and color workflow practices for their particular production environment.

"E-Color is committed to helping our customers improve the quality and reliability of their color workflows, and we`re excited about our new consulting capabilities for solving color production problems", said Bill Hilliard, president and CEO of E-Color. "We are thrilled to have a color visionary of Michael`s caliber join our team."

Prior to joining E-Color, Mr. Kieran was president and CEO of DPA Communications in Toronto, Canada, where he provided consulting services for a number of leading hardware and software companies, including Apple Computer, Adobe Systems, Microsoft, Pantone, Tektronix, Xerox, and others. Mr. Kieran is the author of three books and more than 100 magazine articles on electronic color. More than 50,000 people have attended his one-day seminars on color scanning, color printing, color correction, and color management systems.

"I am passionate about color quality, and have devoted a lot of time to helping people in the print publishing world master today`s powerful color management tools", said Mr. Kieran. "E-Color has by far the best technology for color management on the Web, so this is a great opportunity for me to bring improved color quality to the Internet."

Mr. Kieran will continue his duties as chairman of the Seybold Seminars Color Production Day, and chairman of the Technology track in the Seybold Publishing Strategies conference.

About E-Color, Inc.
E-Color, the standard for color quality on the Web, is proven to increase e-commerce revenues by delivering color you can trust. The services and technology E-Color offers enable e-commerce sites to increase conversion and retention rates by improving image and brand consistency. Leading retail sites, including Bloomingdale`s, L`Oreal, Matrix and Visualize as well as prominent partners such as Akamai and Organic, have recognized the benefits from E-Color`s easy-to-use solution through increased online transactions and customer satisfaction. Additionally, E-Color reaches consumers through its longstanding relationships with manufacturers of PCs, monitors, graphics cards, and peripherals, including Compaq, Samsung and ViewSonic. For more information, visit www.ecolor.com. Note: E-Color is spelled with a capital E, hyphen, capital C.

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E-Color, the E-Color logo, Color You Can Trust, E-Color Corrected and True Internet Color are either registered trademarks or trademarks of E-Color Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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