E-COLOR LAUNCHES A NEW, ENHANCED VERSION OF TRUE INTERNET COLOR TO INCREASE ONLINE CONVERSION RATES AND SALES
Jos A Banks, Venus Swimwear, Venus Edge, WinterSilks, Designer Outlet, and
National Blinds and Wallpaper First to Provide E-Color Corrected Images to
All Web Site Visitors
San Francisco (March 26, 2001) - E-Color, the standard for the delivery of
color you can trust on the Web, announced today a new, enhanced version of
True Internet Color. The new version of True Internet Color computes data
from it`s millions of users and uses that data to enable all visitors to
E-Color Corrected sites to view consistent, trustworthy images online;
without requiring any end user downloads or set-up process. In addition,
True Internet Color delivers E-Color Corrected images through a global
content delivery network to provide fast, consistent image delivery
performance, even at peak transaction times on any site. Based on data from
Cyberdialogue and leading analyst firms, E-Color estimates that online
retailers in the apparel industry alone lost over 150 million dollars of
revenue due to untrustworthy color in 2000.
Jos A Banks, Venus Swimwear, Venus Edge, WinterSilks, Designer Outlet and
National Blinds and Wallpaper will be the first online merchandisers to
implement the enhanced version of True Internet Color in order to increase
conversion and retention rates, and ultimately online purchases. Venus
Swimwear and National Blinds and Wallpaper are existing E-Color customers
that have upgraded to the new, enhanced version of True Internet Color.
"E-Color is a simple solution to solving the complex problem of gaining
consumer trust online," said Peter Zophy, vice president of E-Commerce at
Jos A Bank. "With the new version of True Internet Color, our site can
ensure that they are providing the most realistic shopping experience
possible to all of our site visitors."
True Internet Color is a platform-independent, server-based solution
implemented by
e-merchandisers that now provides trustworthy color images to all consumers
visiting an E-Color Corrected web site. E-Color is reliable and easy-to-use
with no plug-ins, downloads, or set-up procedures required; all end-users
benefit automatically when browsing. As the leader in electronic color
correction for consumers since 1993, E-Color has collected the largest
repository of data on the characteristics of displays, which it uses for
online color correction. Based on E-Color`s proprietary knowledge
reflecting the current population of users on the Internet, E-Color can
determine how to improve the color correctness of an image for the majority
of users; and can serve that corrected image in order to ensure a
trustworthy online shopping experience for all consumers. Online shoppers
simply visit E-Color Corrected sites such as www.josabanks.com,
www.venusswimwear.com, www.venusedge.com, www.wintersilks.com,
www.designeroutlet.com, and www.nbwf.com to automatically shop viewing
E-Color Corrected images.
With the launch of the new version of True Internet Color, all E-Color
Corrected images are now served through a global content distribution
network allowing for geographic caching, increased speed and scalability
online. With E-Color, consumers will view trustworthy, quality images
faster, but the images will be served through a reliable server in a close
proximity to the shopper`s geographic location. Many web sites have
considered adding the services of a global content distribution network to
their sites in order to gain increased speed and reliability. They can now
get these benefits bundled together with improved conversion due to color
consistency provided by E-Color.
"E-Color`s True Internet Color will allow all of our shoppers to trust the
images that appear on their displays," said Rich Atlas, director of Direct
Mail and eCommerce Marketing at Venus Swimwear. "By providing a consistent
and reliable shopping experience to all shoppers, visitors will feel more
confident pressing the `buy` button, therefore, improving Venus` and
WinterSilk`s online sales."
The new version complements the existing version of True Internet Color.
Users will still have the option to tune up their monitor through a simple,
four-step process directly on the site or through software distribution from
leading hardware vendors. For users that have tuned up their monitor, the
E-Color Indicator will alert all consumers that they are viewing consistent,
trustworthy color. For users who are not tuned up, E-Color will
automatically serve a more reliable, consistent image.
E-Color directly improves an online merchandiser`s bottom line," said Bill
Hilliard, president of E-Color. "For instance, data from bloomingdales.com
has proven that visitors who have E-Color Corrected their displays are more
than five times more likely to purchase online. In this difficult economy,
improving profitability, which is provided as a guarantee by E-Color, is a
top priority for every online merchant."
Also complementing the new version of True Internet Color, E-Color is
announcing a Services Division, headed by leading color consultant Michael
Kieran, vice president of Services. Developed to educate potential and
existing customers in many aspects of color, E-Color`s Services Division
addresses the issues of color quality and productivity increases that are
available in color-managed workflows. E-Color`s Services Division will
provide consulting services in color management and color correction;
training courses, workshops and seminars; and systems integration services,
to acquire and apply new color imaging hardware and software.
For more information regarding the Services Division, please contact
services@ecolor.com. True Internet Color is available now by contacting
E-Color at 415-355-1515 or by visiting our web site at www.ecolor.com.
E-Color provides a usage-based pricing model with a low front-end cost.
About E-Color, Inc.
E-Color, the standard for color quality on the Web, is proven to increase
e-commerce revenues by delivering color you can trust. The services and
technology E-Color offers enable e-commerce sites to increase conversion and
retention rates by improving image and brand consistency. Leading retail
sites, including bloomingdales.com and Visualize.com as well as prominent
partners such as Akamai and Organic, have recognized the benefits from
E-Color`s easy-to-use solution through increased online transactions and
customer satisfaction. Additionally, E-Color reaches consumers through its
longstanding relationships with manufacturers of PCs, monitors, graphics
cards, and peripherals, including Compaq, Samsung and ViewSonic. For more
information, visit www.ecolor.com. Note: E-Color is spelled with a capital
E, hyphen, capital C.
# # #
E-Color, the E-Color logo, Color You Can Trust, E-Color Corrected and True
Internet Color are either registered trademarks or trademarks of E-Color
Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.
Contact:
Betsy Boudreau
The Ardell Group
858-792-2912
betsy@ardellgroup.com
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