Artmachine Forms Three Strategic Partnerships To Provide Fast, Efficient Production and Delivery of Online Brand Content
Alliances enhance the Artmachine ‘Factory’ and help Artmachine customers
get the information they need—anywhere, anytime
Palo Alto, Calif.—March 26, 2001—Artmachine, Inc. (www.artmachine.com), provider of customized brand content management solutions that enhance productivity and dramatically speed time to market of client promotional efforts, today announced strategic partnerships with Pageflex, Inc., LanguageWorks and NowDocs, Inc. Together, the partnerships will enhance the Artmachine “Factory,” helping customers quickly and efficiently deploy online brand content in a variety of digital and physical forms.
Artmachine provides a customized, Web-based brand content management service for the “brand value chain,” including corporate marketing departments, their extended organizations, creative vendors and channel partners. Artmachine’s technology is divided into three general components: the Refinery, for intelligent processing of brand content; the Repository, where content is organized for easy retrieval; and the Factory, enabling the deployment of online content. The combination of these hosted services simplifies the tasks of organizing, distributing and repurposing brand content throughout a company and beyond.
“The integration of Artmachine’s system with Pageflex Mpower’s flexible document composition engine provides a big step forward in the consistent delivery of targeted brand messaging,” said Sang Lee, vice president of sales and marketing at Pageflex. “With today’s partnership announcement, we will jointly help Artmachine customers customize and localize marketing and advertising collateral simply and effectively, while maintaining the customer’s brand integrity. We are confident that every company with a targeted marketing outreach will find the Pageflex and Artmachine service to be hugely valuable, both in terms of saving time and enhancing corporate and product identity.”
“The goal of Artmachine has always been to help companies move digital brand content instantly to the people who really need it,” said Bret Waters, CEO and founder of Artmachine. “With today’s partnerships, Artmachine continues its vision of ‘no friction’ brand messaging—providing technology that enables brand materials to be accessed and delivered anytime, anywhere, in any format.”
About the Partnerships
Pageflex, Inc. (Cambridge, Mass.), a wholly owned subsidiary of Bitstream Inc. [NASDAQ: BITS], provides the Mpower™ variable data composition engine that enables Artmachine customers to create customizable file templates. Mpower works within the Artmachine service to help customers create a wide variety of tailored documents, including localized, reseller-specific advertising materials and customer-tailored product collateral, all under a simple point-and-click interface.
Artmachine’s partnership with Pageflex assures customers that their brand’s integrity is maintained through all collateral customization processes.
LanguageWorks (New York, N.Y.) will help Artmachine customers solve their global communications challenges, from straightforward document translation to complex Web site localization. LanguageWorks facilitates transactions around the world by providing companies with high quality foreign language services. The alliance between Artmachine and LanguageWorks will let Artmachine customers quickly and easily translate and deploy digital brand content, from videos requiring voice-over work to regional Web sites to sales collateral, across a variety of countries.
NowDocs (Aliso Viejo, Calif.) is the world’s fastest same-day, on-demand printing and delivery service. NowDocs’ service allows digital brand files to be seamlessly transmitted from the Artmachine environment to strategically located NowDocs distribution facilities for immediate printing and delivery. Artmachine customers have transparent access to NowDocs’ services; from their Artmachine URL, they simply type in the recipient’s address, select the appropriate files, then select how many copies to print, bind, package and deliver. After that, digital files are sent to the NowDocs worldwide network of secure fulfillment facilities and delivered to the Artmachine customer (or a designated recipient), anytime, anywhere.
About Artmachine
Palo Alto-based Artmachine (www.artmachine.com) provides customized brand content management solutions that enhance productivity and dramatically speed time to market of client promotional efforts. Artmachine allows companies to dynamically control, refine and disseminate business and brand content throughout the enterprise and to external channels. Artmachine’s services help organizations along the “brand value chain”—including corporations, their graphics services providers, channel partners and customers—get exactly the information and resources they need at any time, from any location. Privately held Artmachine recently raised a $5.1 million first round of venture capital, led by VantagePoint Venture Partners.
Contacts:
Christine Brodeur or Dianna Bari
Socket Media, Inc.
310/829-0556 or 310/829-0596
c.brodeur or d.bari@socketmedia.com
Grant Slade
Artmachine, Inc.
650/964-4600 ext. 223
grant@artmachine.com
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