L90`S POWERFUL NETWORK REACH EXCEEDS ALTA VISTA, EXCITE, AND LYCOS
L90, Inc., (Nasdaq: LNTY), a marketing,
technology, and media company, announced today that the reach of its
Targeted Channels has exceeded the reach of several well-branded Web
sites, portals, and other ad networks. L90`s Targeted Channels include
Adults 18-34, Automotive, Business & Finance, eCommerce, Entertainment,
Health & Fitness, Kids & Teens, Sports, Technology, and Women. L90`s
overall reach of 41% of Internet users surpasses the reach of sites such
as CBS, CNN, Excite, and Lycos.
"There are few places, online or offline, where marketers can reach such
targeted audiences in such breadth," said John Bohan, CEO and President
of L90. "Whether its broad channels or vertical, we believe that L90`s
reach and flexible technology provide marketers with the most innovative
and interactive marketing programs to help them build valuable
relationships with customers."
A few highlights from L90`s Targeted Channels include: L90 Adults 18-34
reaches approximately 20% of the total Internet population, which is
more than ESPN, SONY online, Napster, and MTV; L90 Business & Finance
reaches 19% of the total Internet population, which is more than MSNBC,
Marketwatch, CNNfn, and Forbes; L90 Entertainment reaches approximately
21% of the total Internet population, which is more than Disney Online,
E! Online, Rolling Stone Online, and Entertainment Weekly Online; L90
Health & Fitness reaches 17% of the total Internet population, which is
more than Drugstore.com, Medscape, and Discovery Health; and L90 Women
reaches approximately 16% of the total Internet population, which is
more than Oxygen, MarthaStewart, LifeTime, and WeddingChannel.
About L90
L90 is a marketing, technology, and media company that works with
marketers and Web publishers to build valuable relationships with
customers on the Internet. The Company`s ProfiTools solution integrates
adMonitor, L90`s proprietary serving, tracking and marketing technology
with a global sales and service team. ProfiTools offer L90`s customers
the ability to build targeted, high-value relationships with Internet
users, thereby further monetizing their customer base. By converting
Internet users into loyal customers, L90 helps marketers build brands,
acquire customers, increase traffic, drive sales, and retain customers.
L90`s ProfiTools include sponsorships, microsites, content integration,
rich media, sweepstakes, viral marketing, opt-in e-mail, newsletters,
and many more next-generation marketing tools. L90 currently works with
over 400 Web publishers and over 1300 marketers worldwide, including
Visa, Microsoft, General Motors, Warner Brothers and Procter & Gamble.
Headquartered in Los Angeles, L90 has additional offices in New York,
San Francisco, Chicago, Detroit, Miami, Seattle and London.
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