Shopzilla.com experienced the sharpest gain in traffic among the top 10 online shopping sites in January, with visits rising 61% to 19.2 million from 11.9 million a year earlier, according to Nielsen/NetRatings.
Target experienced the second largest increase in traffic, with visits rising 42% to 18.6 million from 13.1 million in January 2005; followed by Amazon, up 22% to 42.8 million from 35.1 million; BestBuy.com, up 22% to 14.3 million from 11.7 million; Wal-Mart Stores, up 20% to 18.4 million from 15.3 million; Shopping.com Network, up 10% to 18.73 million from 17.09 million; Dell, up 10% to 18.4 million from 16.8 million; and eBay, up 9% to 55 million from 50.3 million.
Two sites experienced a drop in visits: Yahoo Shopping, with visits dropping 22% to 13.9 million from 17.8 million, and Expedia, with visits falling 4% to 16.2 million from 16.9 million.
The top sites in number of visits was eBay, Amazon, Shopzilla.com Network, Shopping.com Network, Target, Dell, Wal-Mart, Expedia, BestBuy.com, and Yahoo Shopping.
Also in January, The Clorox Co. had the most online ad impressions in the consumer goods industry, according to the Nielsen/NetRatings AdRelevance Report. The leading brands and their ad impressions in millions were:
The Clorox Co., 405.9
Limited Brands Inc., 351.4
L.L. Bean Inc., 336.4
Hydroderm Beverly Hills, 265.3
General Mills Inc., 253.6
Nestle USA Inc., 247.8
The Procter & Gamble Co., 243.1
Altria Group Inc., 221.2
Dow Jones & Co. Inc., 201.1
The New York Times Co., 192.2
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