AmericanGreetings.com’s site traffic up 20% following redesign
AmericanGreetings.com continues to reap the benefits of its site redesign earlier this year. The online greeting card company reports the time it takes shoppers to find a card is down 5% to 6% and site traffic is up 20% since the May relaunch.
User subscriptions are up about 10%, says Sally Babcock, senior vice president of AG Interactive, the media group of American Greetings Corp. that operates AmericanGreetings.com. Since the relaunch site abandonment is down 30%, she adds. AmericanGreetings.com is No. 150 in the Internet Retailer Top 500 Guide.
Feedback from among 3.4 million members across the company’s e-commerce sites -- AmericanGreetings.com, BlueMountain.com and Egreetings.com -- led to changes including improved web site navigation, more shopping tools and a sharp focus on the new American Greetings branding initiative, Babcock says. The new design aimed to help customers more quickly find the e-cards they sought, whether through smart search tools or new shopping features.
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