Arial Software releases new version of Email Marketing Director with click-based unsubscribe feature thought impossible to achieve in desktop software
TUCSON, Ariz. (June 15, 2005) - Arial Software has done something previously thought impossible for desktop email campaign software.
It has released its best-selling Email Marketing Director software with a professional feature normally found in enterprise-level email marketing products.
Email Marketing Director 3 can send email messages complete with a click-through unsubscribe, which automatically allows for quick removal of email recipients who request to be unsubscribed. This feature addresses email marketing compliance concerns while freeing up small business owners to focus on other aspects of their marketing.
Click-based unsubscribes allow recipients to easily opt-out of email messages they no longer wish to receive with one click of the email message. The feature is available only on version 3 of Email Marketing Director and is a level of email marketing functionality normally associated with email service providers like Constant Contact, EmailLabs or ExactTarget.
"You just don’t find this kind of professional feature in most desktop email marketing products," says Mike Adams, president/CEO of Arial Software. "This unsubscribe ability is comparable to the 10 years of field-proven email technology we pack into the enterprise version of our software."
Email Marketing Director 3 is one of Arial Software`s best selling products, introduced in July 2004 as an easy-to-use version of its industry-leading Campaign Enterprise email marketing software. Even though it was originally released as a desktop product targeted to small business, non-profits and other groups with limited marketing budgets, Email Marketing Director`s popularity grew because of its ease of installation and the professional-level email marketing campaigns it allows users to send.
Other new features in Email Marketing Director 3 include smoother email subscriber list importation, enhanced list view, and easier list filtering for better targeting of email campaigns. The features enhance the built-in database included in the software, priced at $495.
About Arial Software
Founded in 1993, Arial Software, LLC is widely considered the industry leader in email marketing software designed exclusively for relationship building through personalized email messaging. Its best-selling product, Email Marketing Director, is professional desktop email campaign software used by newsletter publishers, volunteer coordinators, tourism bureaus, veterans groups, neighborhood associations, event planners, churches, service clubs, schools and more. More information on Email Marketing Director can be found at http://www.arialsoftware.com/emailmarketingdirector.htm
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