Yahoo Shopping adds trust marks as another comparison element
ScanAlert’s Hacker Safe trust mark has become one of the criteria on which shoppers can judge merchants in Yahoo Shopping’s comparison shopping listings. It’s the first time trust has become a factor in such listings, in addition to price and merchant reviews.
Under ScanAlert’s agreement with Yahoo, listings of retailers certified to the Hacker Safe security standard will include a Hacker Safe seal.
"Combining enhanced security information with price, user ratings and merchant reviews helps online shoppers make more informed and trusted buying decisions,” says Joe Lazarus, director of marketing at Yahoo Shopping. “With the Hacker Safe trust mark included in Yahoo Shopping listings, consumers can easily identify retailers that have taken additional steps to safeguard customer data."
“Our testing in the past two years has consistently shown that visitors react very positively to the Hacker Safe trust mark on our site,” says Jay Greenberg, e-commerce marketing manager, Franklin Electronic Publishers. “Now that we’re able to promote our certified security to consumers as they use shopping engines to find products, we’re looking forward to standing out more in the crowd, generating more shopping clicks, and delivering an even higher boost to our bottom line.”
ScanAlert says it will announce similar agreements in the third quarter with other comparison shopping engines.
“Trust marks create a way for a retailer to stand out without cutting margins and a source of more higher converting clicks,” says a Scan Alert spokesman. “And they create higher shopping clicks and a brand new revenue source for shopping engines.”
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