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Press Releases Wednesday, March 28, 2001   
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Digipict Partners with AXS Technologies

Digipict, the highly Acclaimed NYC Photography Group partners with AXS

ANNAPOLIS, MD - AXS Technologies––whose patented parallel processing technology increases the speed at which high quality digital images are viewed online––today announced that Digipict has partnered with the company to demonstrate the use and value of its AXS’ EyeSpy Image Server. Digipict, specializes in producing high-quality digital photography and digital video and will use EyeSpy to demonstrate aspects of the company’s portfolio (found online at www.digipict.com).

“The Web provides a great marketing opportunity for online photography, but often online photography has turned customers off due to the fact that, what they see is not true to life,” said Michael Kaminski, Studio Manager of Digipict. “With EyeSpy, Digipict has the ability to serve large, attractive as well as accurate images for its customer, resulting in more and better opportunities for our clients to sell product”

“We believe EyeSpy is an excellent solution for Digipict” said Katharine Dixon,Vice President of Marketing for AXS. “Digipict’s customers require high-end, high-resolution images on their site. EyeSpy enables Digipict to deliver high resolution images without sacrificing download time – even giving customers zooming and resizing capabilities.”

Research into online consumer preferences reveals that consumers want access to higher quality images online. In a study released earlier this month by PricewaterhouseCoopers, 44 percent of respondents said they would likely purchase more goods online if they were able to see products “close-up.” This response was more frequent than any other. “As Digipict responds to customer needs, using EyeSpy will set them apart from the competition,” added Dixon.

About Digipict™
Digipict, a privately held NYC company, has been delivering top quality digital imaging services to the North American business community since 1995. digipict™promises superior customer service and top quality imaging work – still life/tabletop photography, QTVR and Digital Video (for web/multimedia/broadcast) that consistently meets clients` expectations and requirements.

With more than 6 years in business serving the needs of NYC’s busiest and most successful brands and companies, clients count on digipict™ to get the job done – from a simple photograph of a fashion accessory to producing a 30 second digital video for a web site. Client’s range from large ad agency’s and web production shops to manufacturers.

Call Michael Kaminski, Studio Manager, for more information about digipict @. 212 695 4670 www.digipict.com

About AXS Technologies
www.axstech.com
AXS Technologies has developed and patented software technologies that exponentially increase the speed at which high quality digital imagery is accessed and deployed. Its products utilize cutting-edge parallel processing technology to set new standards in digital imagery by allowing commodity PCs to access in real time, high-resolution raster image extractions with supercomputer performance. AXS Technologies is part of HPI Holdings SA, a publicly traded Swiss investment company. The company is headquartered in Annapolis, MD with research and development facilities in Lausanne, Switzerland. (EyeSpyTM and MapPixTM are Trademarks of AXS Technologies, Inc.)

To schedule an interview with an AXS executive, contact Kristina Arnold at 703-351-5666.

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