FLONETWORK INC. INTRODUCES NEXT GENERATION EMESSAGING PLATFORM
-Second Generation email Marketers Realize Higher Profits and Quicker Time to Market with New Platform-
Greenwich, CT and Toronto, ONT. CA, March 28, 2001 -- FloNetwork Inc.(http://www.flonetwork.com), a leading permission-based email direct marketing and online publishing application service provider (ASP), today announced the release of its next generation XML-driven e-messaging platform. This release gives marketers and on-line publishers a sophisticated suite of best-in-class Web-based tools and services to build long-term customer relationships that drive revenue and profitability. FloNetwork clients are being automatically upgraded to the new platform during 1Q 01, as part of FloNetwork Inc.`s commitment to provide continual service improvement.
"The next generation of the FloNetwork platform significantly improves how marketers can interact with and improve relationships with customers and prospects," said Julie Tauer, an analyst in Aberdeen Group`s CRM practice specializing in e-mail marketing. "It gives marketers a way to directly integrate the disparate data they collect from various sources in an effort to ultimately drive more profitable customer relationships."
Data Drives Profit. Clients can access the FloNetwork service over the Web using FloConnect (TM), an XML Application Programming Interface (API). FloConnect is a robust and flexible backbone for data driven messaging, and advertising targeting. Using FloConnect, customer information from virtually any corporate data source is fed automatically into permission-based email marketing and on-line publishing programs. This unparalleled level of e-messaging flexibility and integration is easily implemented with very little IT resource expenditure or involvement that ultimately increases the relevance, and response rate to each message. Additionally, FloConnect enables direct integration between the e-messaging program and the client`s content management system or other 3rd party application. FloConnect brings an unparalleled level of power and automation to all elements of the email program.
Active Campaign Management. The new platform also supports "trigger messaging." The system automatically sends messages based on external events related to activities on a Web site or in an application database. For example, a catalog marketer can automatically send out a `cross-sell/up-sell` message in response to a purchase. Similarly, a Financial Services company can trigger a stock alert to all clients watching the price point of a hot issue.
Quick Time to Market. FloNetwork`s `do it yourself` deployment capabilities have been enhanced to reduce time-to-market, and allow clients to maintain complete control over their e-messaging program quality and cost. FloNetwork`s enhanced e-messaging platform eliminates many manual processes associated with creating, managing and personalizing messages. It is now easier than ever for marketers and publishers to bring the actual deployment of sophisticated eMarketing campaigns in-house.
Users can predefine common content segments that are used repeatedly throughout a multi-message campaign, and create Message Templates that form the basic structure of an individual message. When combined with FloNetwork`s enhanced dynamic personalization capabilities, the time to prepare targeted messages is greatly reduced, the consistency and brand presentation between messages of similar theme is increased, and the ability to allow content editors and layout designers to work independently is achieved.
In addition to a simple, intuitive user interface, additional workflow management has been added to leverage the best practices FloNetwork has developed over time, by working closely with many of its clients. Key capabilities include full support for a message proofing and testing cycle, which can dramatically reduce the time taken in the early stages of campaign preparation. Reporting has also been upgraded and enhanced to provide new features such as "Active Tracking", a real-time view of campaign performance, which adds to the already rich reporting capabilities including full drill-down analysis and email list generation management to further develop the leading edge FloNetwork Inc is known for.
Global Reach with a Click. This new release also supports a full suite of languages in Europe and the Far East. This is a key competitive differentiator as FloNetwork Inc. expands its presence in fast growing markets in Europe and the Far East, where highly scalable multi-language e-messaging services are needed.
Putting The Consumer In Control. Consumers opting to receive email correspondence or newsletters have access to their own profile data to improve the value of the messages they receive. When combined with the new FloNetwork permission-based Integrated Subscription and Preference Center, consumers have control over the types of messages and content they receive. Full support for Closed-Loop Confirmation ensures that consumers only receive requested messages resulting in higher response rates.
High Performance Delivery. Already a leader in the email delivery marketplace, FloNetwork Inc. continuously upgrades its network capacity and performance. The FloNetwork service delivers hundreds of millions of personalized, tracked and fully permission-based messages each month on behalf of its clients through a scalable infrastructure and architecture that lets new clients join the FloNetwork family and begin mailing in a virtual turnkey fashion.
"We will leverage FloConnect and XML technology to open up new markets for e-messaging services," said Stephen Pollack, Vice President for Product Management at FloNetwork Inc. "We will continue to hone the ease with which people can use the FloNetwork service to meet the growing need for direct marketers and on-line publishers to become do-it-yourself specialists in email campaign management."
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