Vocus Provides Public Relations Software to Nordstrom
Vocus, the first to launch a comprehensive suite of Public Relations Automation software for the public relations market, today announced the addition of Nordstrom to its client roster. Seattle-based Nordstrom, Inc., a leading fashion specialty retailer, will begin using the software in the next few weeks to streamline its PR functions and facilitate overall messaging.
"With PR professionals in multiple US locations, the ability to coordinate and maintain accurate information is very important—Vocus Public Relations is the only solution on the market that addressed our needs," said Brooke White, vice president, corporate communications, Nordstrom, Inc. "In addition to getting the data we expect, we also get tools for collecting and tracking our news clips, editorial calendars and media contacts which help to ensure Nordstrom speaks with one voice."
"Nordstrom is known for its signature service and public perception," said Rick Rudman, president and CEO of Vocus. "Vocus Public Relations software will help Nordstrom continue to produce high quality communications with its publics in the most technologically advanced way possible."
Vocus currently serves over 5,000 professionals across the country. Other clients who have recently signed on with Vocus include: Frank Russell Company, Entergy, and Bratskeir & Company.
About Vocus, Inc.
Vocus is the first company to provide comprehensive public relations automation software along with wireless access to the application, allowing PR professionals to coordinate complete media campaigns from a single online resource. Based in Lanham Maryland, Vocus has been offering public affairs applications since 1992 and launched their complete suite of Public Relations Automation software in 1996. As the leader of technology solutions for the Public Affairs field, Vocus has landed on the Inc. 500 list of the fastest growing companies in the United States for two consecutive years, and Rick Rudman, President & CEO of Vocus, is a recipient of the 1999 HTMC Entrepreneur of the Year award. For more information on Vocus, log onto www.vocus.com or call (800) 345-5572.
About Nordstrom, Inc.
Celebrating 100 years of service, Nordstrom, Inc. is one of the nation`s leading fashion specialty retailers with 122 US stores located in 24 states. Founded in 1901 as a single shoe store in Seattle, today Nordstrom operates 78 full-line stores, 38 Nordstrom Racks, three Façonnable boutiques, two free-standing shoe stores, and one clearance store. Nordstrom also operates 20 Façonnable boutiques throughout Europe. Additionally, Nordstrom serves customers through its online presence at http://www.nordstrom.com and through its direct mail catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.
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