Infopia Announces Strategic Alliance with Network Commerce

    Network Commerce to Offer Marketplace Manager Product Exposure
    Service to More Than 1 Million b2bNow and FreeMerchant Members

    Infopia Inc., developer of Marketplace Manager(TM) -- the leading product exposure and marketplace feedback service for merchants -- Tuesday announced a strategic alliance to offer Marketplace Manager to merchants affiliated with Network Commerce through its FreeMerchant and b2bNow properties.
    Under the terms of the agreement, Network Commerce will strategically integrate the Marketplace Manager offering into its sites that contain value-added resources for merchants and small- to medium-sized businesses.
    The Marketplace Manager service will allow Network Commerce members to list their products and services on several hundred top online auctions and marketplaces in the Infopia network and receive back orders and valuable feedback on product performance.
    "This agreement marks a significant step in our aggressive campaign to form strategic alliances with major merchant services companies," said Bjorn Espenes, president and chief executive officer of Infopia. "We really add value by providing this unique and effective service to the kind of quality members that are involved with companies like Network Commerce.
    "People who understand how to be successful are usually the first ones to identify the tools of success and Marketplace Manager is an essential tool for selling products online. We hope to bring Network Commerce members the kind of success that so many of our current subscribers are experiencing."
    "Our members are very interested in finding services that are going to make them more successful," said Jennifer Rogers, senior vice president of Network Commerce. "Our goal is to continue to add services that bring real value to our members, and we believe Marketplace Manager is that kind of service."

    About Infopia Inc.

    Infopia Inc. is a pre-IPO, high-growth Internet exposure and marketplace feedback service company that uses proprietary technology to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level.
    Infopia`s unique service drastically reduces the cost and challenges of customer acquisition by strategically placing product information in a growing network of high-traffic e-markets and community sites where buyers routinely turn to find such products.
    The net result for merchants is instant, massive exposure resulting in more product sales, increased revenues, lowered customer acquisitions costs and the development of previously untapped marketing and sales channels. The Infopia system also provides extensive, product-specific market response reports to assist merchants in their inventory and pricing decisions.
    Founded in 1999, Infopia already has placed product listings valued in excess of $100 million. The company is based in Salt Lake City.

    About Network Commerce Inc.

    Established in 1994, Network Commerce Inc. is the global technology infrastructure and services company. Network Commerce provides a comprehensive technology and services platform including domain registration services, hosting services, commerce services, business services, one-to-one marketing services, and online marketplaces.
    Network Commerce`s technology and services platform operates on the infrastructure of four data centers, over 500 servers, and bandwidth of 50 megabits per second. Network Commerce is headquartered in Seattle.

CONTACT: Infopia Inc., Salt Lake City Charlene Goo, 801/990-4734 charlene@infopia.com

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