Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Tuesday, April 3, 2001   
E-Mail 'Shoplet.com and Genisar Inc. Sign Strategic Alliance to Provide Interactive Online Evaluation of Software Products Worldwide' to a friend  Printer Friendly: Shoplet.com and Genisar Inc. Sign Strategic Alliance to Provide Interactive Online Evaluation of Software Products Worldwide   

Shoplet.com and Genisar Inc. Sign Strategic Alliance to Provide Interactive Online Evaluation of Software Products Worldwide

Shoplet.com and Genisar will provide reality not perception to the online software purchasing experience, ensuring consumers get the products they really want

    Genisar Corporation, the leader of online software demonstration services, today announced a comprehensive and global online software evaluation capability for a leading business-to-business and business-to-consumer e-marketplace, Shoplet.com. Genisar`s service will directly support Shoplet.com`s computer software superstore, Software Outlet, as well as Shoplet.com`s software download superstore, DownloadOutlet.com. The alliance of these two companies provides consumers a real-time, online experience with the software they want to purchase. This powerful solution increases customer satisfaction, reduces returned products and offers the consumer a relief from the demo download frustration. The consumers stay on the original product web site and can therefore try product after product until they find what satisfies their needs. This online software demo service is easily presented to the consumer with a click of a button.
    "With Genisar`s innovative solution, Shoplet.com becomes an accelerated sales engine, free from the legacy demo distribution technology, thereby driving down the cost of doing business and acquiring a competitive advantage," said, Bruce Smith, CEO of Genisar.
    "Genisar`s online software demo service is yet another step in our quest to empower our customers to make well-informed purchases and to enhance their overall shopping experience. Shoplet.com customers are now given the opportunity to try-before-they-buy. We believe we are the first in our space to offer this type of functionality," commented Tony Ellison, CEO of Shoplet.com. "It is a significant move for us to offer our customers a quick, hassle-free method to purchasing software online that will guarantee greater satisfaction."

    About Genisar Corporation

    Founded in January 2000, California based Genisar Corporation revolutionized the PC and PDA software industry`s approach to demonstrating software applications online. Genisar delivers, to the consumer, the ability to test drive software products without the hassle of downloading and installing on their local machine. The consumer can immediately operate a software application online as if it was installed on their computer. Genisar has provided interactive software demonstrations to over 114 different countries. Genisar can be contacted at: 925/249-6900, email sales@genisar.com, or the corporate web page www.genisar.com

    About Shoplet.com

    Founded in May 1994, Shoplet.com, a leading business-to-business and business-to-consumer e-marketplace, operates one of the world`s largest superstores with a customer base of over 1.5 million. Through its award-winning www.shoplet.com site, businesses and consumers can shop 24 hours a day, seven days a week for more than 4 million products & services at a network of nine online specialty stores, including Hardware Outlet, Software Outlet, Office Outlet, DownloadOutlet.com, BookBuyers Outlet, The Games Outlet, Auction Outlet and TheAutoReport.com.
    In addition to buying products, customers can choose from thousands of fixed price service listings or post projects to receive quotes from qualified experts from LookForServices. Additionally, customers have access to tools such as free company Intranets, online bill payment with Billsoverdue.com, and subsidized domain name registration with Register.com. With the largest product selection and services, absolute lowest prices and world-class customer service, Shoplet.com sets the standard for online shopping by offering customers a premier shopping experience, all under one roof, and vendors a powerful advertising medium. Privately held Shoplet.com is based in New York, New York, with offices in California and Tel-Aviv. For more information, visit www.shoplet.com.

    Trademarks

    Freeplaysoftware.com is a trademark of Genisar Corporation.
    Shoplet.com is a trademark of Internet Shopping Outlet.

CONTACT: Genisar Corporation Glenn Ignazio, 925/249-6900 gignazio@genisar.com or Shoplet.com Rungthip Choensookasem, 212/619-3383 rungthip@shoplet.comEnd of Content

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