WindWire and NextBus Connect Wireless Advertisers to Commuters; Mobile Public Transportation Application Increases Advertising Opportunities for Local Retailers

WindWire, the leading provider of wireless advertising and marketing solutions, today announced that NextBus has joined WindWire`s wireless ad network to generate advertising revenue. WindWire`s network enables local businesses to take advantage of NextBus`s technology to target consumers based on their specific location. For example, using NextBus`s technology, a morning commuter can determine exactly how much time they have before the next bus arrives. With a few minutes to spare, an advertisement from the nearby dry cleaner might prompt that commuter to stop in.
    NextBus Information Systems` wireless application is one of the most useful services within the mobile environment, providing high value information to both passengers and managers of public transit. Using satellite technology, NextBus calculates predicted arrival times and transmits real-time information to the wired and wireless Internet. NextBus currently offers transportation information about public transit including buses, trains and ferries in Boston, MA, Emeryville, CA, San Francisco, CA, and Rehobeth Beach, DE. Demonstration projects are underway in Queens, NY and Pittsburgh, PA.
    "NextBus`s content is the ideal advertising vehicle for local retailers," said David Wilson, vice president of marketing for WindWire. "Leveraging the WindWire network, ads served on NextBus can be time- and location-specific, creating unprecedented efficiency in reaching consumers, driving new sales and branding opportunities."
    "WindWire`s advertising network provides an additional way for us to generate revenue," said Jim Maresca, CEO of NextBus. "Advertising revenue allows us to subsidize the cost of installation at transit authorities throughout the country. We can offer lower fees for our system, while helping those who depend on public transportation plan their travel time more effectively."
    The addition of NextBus to WindWire`s ad network increases the roster of customers, which already includes leading mobile sites such as 555-1212.com, Excite@Home, go2 Systems, Salon.com, and The Sports News. WindWire provides mobile marketing technology and media sales services for these customers, facilitates the wireless ad serving for these sites and works with leading interactive advertising agencies and independent advertisers to develop wireless marketing programs.
    WindWire was the first provider of wireless solutions that enable advertisers to reach consumers who are surfing the Wireless Internet using cell phones, PDAs and two-way pagers. WindWire`s technology serves relevant advertisements based on the type of content the consumer is pulling from the Wireless Internet. WindWire is the first to deliver a true wireless ad serving solution to advertisers, agencies, carriers, and wireless publishers, turning the Wireless Internet into a highly effective advertising medium.

    ABOUT NEXTBUS

    NextBus Information Systems Inc. is dedicated to the public transportation industry. Its mission is to enhance the experience of using public transportation by providing high value information to both passengers and managers of public transit. Bus locations are tracked via an automatic vehicle location (AVL) system. NextBus processes the information, calculates predicted arrival times and transmits arrival time predictions to the wired and wireless Internet.NextBus empowers the individual and decreases the anxiety associated with mass transit. Further information is available at www.nextbus.com.

    ABOUT WINDWIRE

    WindWire is the leading provider of wireless advertising and marketing solutions. WindWire`s flagship solution, WindCaster, is a wireless ad network and ad serving solution that delivers interactive ads, coupons and promotions to all major wireless devices (including PDAs, Internet-enabled phones and two-way pagers) in a user-friendly manner. WindWire offers industry leading wireless advertising solutions to advertisers, ad agencies, wireless publishers and wireless carriers. WindWire can be reached at (888) 304-WIND or www.windwire.com. On the Wireless Internet, WindWire can be reached at wap.windwire.com.

CONTACT: WindWire Billy Purser 919-466-7300 bpurser@windwire.com or NextBus Information Systems Aidan Smith 510-420-3130 asmith@nextbus.com or Schwartz Communications, Inc. Kristen Melchin/ Helen Shik 781-684-0770 WindWire@schwartz-pr.com

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