eStara Launches OneClick eMail Links Service
High-quality web voice technology is now available for
eMail-based Marketing and Customer Support
Reston, Va. April 2, 2001 – eStara Inc. announced
today that OneClick eMail Linkssm are now commercially
available to drive inbound calling campaigns directly
from email messages, enhancing email response rates,
increasing sales and achieving true one-to-one
customer connections through the power of live voice
conversation.
OneClick eMail Links let businesses extend the reach
of their call center agents to email-based marketing
and customer service campaigns. With OneClick eMail
Links, email recipients simply click a link embedded
in a message to speak with a company representative
live over the Internet. There are no phone numbers to
dial or extra phone lines needed to connect the web
call. The total connection time averages less than 20
seconds using a standard 56 KB dial-up modem.
Real Life Usage:
SALES/PROMOTIONAL OFFER
A recipient of a new promotional email or “secret
sale” offer from a favorite travel site only needs to
click an icon to talk with a company representative,
get questions answered and book a flight.
ORDER CONFIRMATION
A customer with questions about a recent computer
software order just clicks the embedded email link in
a confirmation email to speak with a call center agent
and get shipping or order details.
PREMIER CUSTOMER SERVICE
A financial services firm offers its select,
high-value customers the convenience of one-on-one
consultation through OneClick Contact eMail links.
“eStara brings the power of live voice conversation
to email, marrying voice -- the most preferred
customer contact method -- with the fastest growing
web-based marketing and sales channel,” said Tom
Natelli, eStara’s chairman, CEO and co-founder.
“eStara OneClick eMail Links were developed to boost
response rates and improve ROI on email marketing and
customer service campaigns.”
Targeted, one-to-one email will spur growth and
popularize email as an effective customer contact
medium, according to recent eMarketer research. The
number of active email users in the U.S. is expected
to jump to 140 million by 2003 from 78 million in
1999. And by 2003, the number of permission-based,
opt-in emails will rise to 227 million from 64.4
million in 1999.
OneClick eMail links leverage a company’s existing
contact center and email distribution infrastructure
to take advantage of this growth. The service
requires no new software or hardware investment and is
not based on NetMeeting. eStara OneClick eMail Links
are compatible with email clients and web email
services including: AOL, Microsoft Hotmail, Excite,
Yahoo, Netscape, Earthlink/Mindspring and NetZero.
About eStara
eStara, headquartered in Reston, VA, gives the power
of voice to eBusiness with OneClick Contactsm web
voice solutions. OneClick Contactsm lets online
customers talk directly with call center agents over
the Internet with the click of a button. eStara web
voice solutions can be embedded in website pages,
emails and ad banners. OneClick Contactsm is
completely compatible with existing call center
systems, so there`s no installation, capital
investment or system integration required. eStara web
voice users include J.Crew, Allfirst Bank and the
NHL`s Washington Capitals. eStara won Internet
Telephony Magazine`s Editors` Choice Award for 2001.
Experience the quality of eStara web voice at
www.estara.com
OneClick Contact and One Click eMail Links are service
marks of eStara, Inc. All trademarks, trade names, and
service marks mentioned herein belong to their
respective owners.
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