Goldspeed.com rushes to add higher priced jewelry
Pure-play discount jeweler Goldspeed.com Inc. plans this year to continue the expansion of its company by increasing the number of higher priced jewelry items it offers.
“We have found no resistance in the amount customers are willing to spend on the Internet,” says CEO Neil Kugelman. “We first focused on lower priced jewelry and then began slowly moving to a higher price range. This year we plan on going into more designer and one-of-a-kind items to offer customers really high-end jewelry that is difficult to find online.”
To make its new products shine, Goldspeed.com, No. 325 in the Internet Retailer Top 400 Guide to Retail Web Sites, soon will be adding site enhancements. The major upgrade is 3-D imaging. “We’re working with a company on technology that’s really going to give customers the ability to see how an item will look from all different angles,” Kugelman says. “We’ll launch it in the third quarter.”
The company last year registered $11.2 million in sales, a 50% jump over $7.5 million in 2004, according to Internet Retailer estimates. Kugelman predicts Goldspeed.com 2006 sales “to be well above 2005.”
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