Eddie Bauer provides the best site optimization in February

Eddie Bauer provided visitors and shoppers with the most bytes per second in February, according to a new performance index by Gomez Inc.

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The index of the web’s 50 largest retailers as ranked by annual e-commerce sales shows that customers using a high broadband connection, low broadband connection or dial-up on average could access about 19.67 bytes of information per second from Eddiebauer.com. Eddie Bauer was followed by Nordstrom (14.48 bytes), Netflix (10.35 bytes), Zappos (7.61 bytes), Peapod (6.76 bytes), Quixtar (6.58 bytes), Sony Style (6.14 bytes), Avon (5.32 bytes), Toys “R” Us (5.25 bytes) and Neiman Marcus (5.06 bytes).

Measuring how many bytes per second shoppers can download using multiple connections is a key indicator of web site performance and customer satisfaction. Overall shoppers could access an average of about 3.4 bytes per second on the 50 largest retail sites, according to Gomez.

Top 50 Performance Index: Optimization February 1, 2006 - February 28, 2006 Efficiency Rating Rank Site (bytes/ second) 1 Eddie Bauer 19.67   2 Nordstrom 14.48   3 Netflix 10.35   4 Zappos 7.61   5 Peapod 6.76   6 Quixtar 6.58   7 Sony Style 6.14   8 Avon 5.32   9 Toys R Us 5.25   10 Neiman Marcus 5.06   11 Drugstore.com 4.96   12 Gateway 4.79   13 Best Buy 4.40   14 Sears 4.18   15 Office Max 3.85   16 Staples 3.71   17 Scholastic 3.54   18 Dell 3.51   19 Office Depot 3.47     Average 3.44   20 Cornerstone Brands 3.26   21 Blue Nile 3.05   22 Apple 3.04   23 Comp USA 2.81   24 Cabelas 2.74   25 PC Mall 2.57   26 Coldwater Creek 2.41   27 Gap 2.03   28 Wal-mart 2.02   29 New Egg 1.90   30 Musician`s Friend 1.84   31 Target 1.70     Home Depot 1.70   33 HP Direct 1.58   34 JC Penney 1.57   35 Costco 1.50   36 Williams Sonoma 1.49   37 Circuit City 1.04   38 Overstock 1.03   39 CDW 1.00   40 Barnes and Noble 0.91   41 QVC 0.73   42 Kmart 0.59   43 Tiger Direct 0.56   44 HSN 0.53   45 Amazon.com 0.48   46 1800 Flowers 0.35   47 FTD 0.14   48 Buy.com 0.09   49 Redcats 0.06   50 L.L. Bean Inc. N/A   Quality Rating Rank Site (seconds) 1 Peapod 4.58 2 Dell 5.62 3 Quixtar 6.10 4 Blue Nile 7.13 5 QVC 7.62 6 Office Max 7.82 7 CDW 8.07 8 Zappos 8.16 9 Drugstore.com 8.35 10 Staples 8.67 11 Coldwater Creek 8.69 12 Office Depot 9.04 13 Nordstrom 9.69 14 Sears 9.88 15 Avon 9.91 16 FTD 10.38 17 Scholastic 10.69 18 Home Depot 10.72 19 Gateway 10.86 20 Amazon.com 10.95 21 Comp USA 11.36 22 Musician`s Friend 11.74 23 Netflix 11.85 24 Cabelas 11.91 25 JC Penney 11.93 26 Buy.com 12.34 27 Sony Style 12.60 28 Kmart 12.66 29 Williams Sonoma 13.03 30 Circuit City 13.39 31 Apple 13.47 32 Toys R US 13.50 33 PC Mall 13.90 34 HSN 13.90 35 Tiger Direct 13.91 Average 14.07 36 Best Buy 15.11 37 Overstock 16.16 38 New Egg 16.21 39 Redcats 16.45 40 Costco 18.19 41 Neiman Marcus 19.80 42 Barnes and Noble 20.57 43 Gap 21.88 44 Target 23.21 45 Cornerstone Brands 23.41 46 Wal-Mart 27.59 47 HP Direct 31.77 48 1800 Flowers 33.47 49 Eddie Bauer 41.25 50 L.L. Bean Inc. N/A Copyright © 2006 Gomez, Inc.                                       www.gomez.com Efficiency is a measure of how quickly an E-Retailer can deliver content across multiple connection speeds (Dial Up, Low Broadband, and High Broadband) to consumers. Quality is a measure in seconds of long a consumer can expect it to take for a Homepage to load regardless of connection speed (Dial Up, Low Broadband, and High Broadband).