Online game developer and merchant Big Fish Games has extended its affiliate program to charitable organizations and not-for-profit businesses, enabling them to sell casual games as a fund-raising tool. Participating organizations can receive 40% of the revenue of all transactions made on the fund raiser’s site.
Big Fish Games, No. 271 in the Internet Retailer Top 500 Guide, also can host the sponsor’s fund-raising site. The tool is a variation on Big Fish’s Principal Network Partner affiliate program and was designed to enable an organization to sponsor a fund-raising effort with no inventory or overhead and no orders to fulfill. Big Fish Games will manage the e-commerce engine, the company says.
The affiliate program was designed to build long-term “annuity” revenue for web site operators, game developers and product distributors. The royalties paid to affiliates are based on the lifetime value of a network of customers, the company says, and the referrals those customers create through My Game Space, a social networking service offered by Big Fish Games for casual gamers.
Affiliates from schools, community organizations and social charities have already begun to create partner accounts in the program to begin using casual games as a component in fund-raising activities, Big Fish Games says.
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