Food Network hires Cooking.com to run its retail web site
Online kitchenwares retailer Cooking.com will operate a new e-commerce site for cable TV network Food Network, the companies reported this week. FoodNetworkStore.com will launch Oct. 1. The agreement will expand Food Network’s product offerings from approximately 1,000 products to over 20,000. Cooking.com will build and operate the site and provide customer service support and fulfillment for orders at FoodNetworkStore.com.
The companies say that FoodNetworkStore.com will tie Food Network content with e-commerce. “Food Network and Cooking.com will offer products that align with the Food Network brand, creating connection points to the store through recipes and searches on FoodNetwork.com, testing the products through the Food Network Kitchens, highlighting Food Network talent products, and offering unique product bundles that are only available at the FoodNetworkStore.com,” the companies say.
The new site will feature cooking tips from the Food Network Kitchens, instructions for product care and maintenance, and product reviews from customers. The companies plan to add applications for users to post their own videos as well as to add features such as an auction based sales model for exclusive offerings, gift cards and continuity programs.
The site will also carry gourmet foods and hard-to-find recipe ingredients.
Cooking .com is No. 178 in the Internet Retailer Top 500 Guide.
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