eBay holds onto top spot among home & garden shopping sites
Unique visitors to eBay’s Home & Garden department slipped in July from July a year earlier, but not enough to knock eBay out of the top spot among online home & garden shopping destinations, Nielsen/NetRatings reports. eBay Home led the home & garden category in July with 11.6 million unique visitors, down 3% from a year ago. No. 2 Home Depot hosted 11.2 million, up 2% from a year earlier.
The top 10 home & garden shopping sites, with unique July visitors this year and last (in millions) and year-to-year growth, according to Nielsen/NetRatings, were:
- eBay Home, 11.64, 11.94, -3%
- The Home Depot, 11.23, 11.03, 2%
- Lowe`s, 8.87, 7.65, 16%
- Home Shopping Network, 3.880 2.95, 31%
- HGTV - Home & Garden Television, 3.77, 5.01, -25%
- eBay Crafts, 3.64, 3.65, 0%
- ServiceMagic, 3.17, 3,07, 3%
- IKEA, 2.69, 2.05, 31%
- iVillage GardenWeb, 2.23, 1.73, 29%
- DIY Network, 2.21, 2.39, -8%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
In the homer & garden category, the average visitor spent 24 minutes, 26 on a site in the month. The top 10 in July by time spent (minutes:seconds) with unique visitors (in millions) were:
Collections Etc., 23:01, 0.78
LTD Commodities, 20:58, 0.92
Whirlpool, 17:53, 0.70
Lakeside.com, 17:08, 0.77
BrylaneHome, 15:22, 1.07
Home Shopping Network, 14:29, 3.88
Joann.com, 12:39, 1.46
eBay Crafts, 11:43, 3.64
The Container Store, 11:27, 0.74
eBay Home, 11:24, 11.64
Nielsen/NetRatings’ AdRelevance study reports the top 10 consumer goods home & garden advertisers in terms of online ad impressions (in millions) in July were:
- The Procter & Gamble Co., Febreze, 22.64
- Georgia-Pacific Corp., Dixie, 21.27
- Georgia-Pacific Corp., DensArmor, 20.05
- Sears Holdings Corp., Sears, 17.24
- The Procter & Gamble Co., PUR, 13.46
- The Clorox Co., Glad, 11.75
- RPM Inc., Rust-Oleum Corp., 9.62
- American Standard Cos. Inc., American Standard, 8.45
- Fortune Brands Inc., Moen, 7.54
- Minnesota Mining & Manufacturing Co., 3M, 7.34
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