The Knot hitches up with Jellyfish for “smack” shopping
Wedding supplies retailer The Knot Inc. attracted thousands of shoppers to a co-branded “Smack Shopping” show Friday hosted by Jellyfish.com, the companies say.
Smack show prices drop steadily over a set period, but shoppers must buy before time runs out.
Jellyfish.com schedules Smack shows (named after the smack type of jellyfish that swims in large groups) on a 24-hour basis, providing products within a certain category for periods of 30 minutes or more. Sales are conducted as auctions, and shoppers can view the steadily dropping price and see the discount from the original price updated in real time. On the same web page as an auction, shoppers can also share text messages with other shoppers, some of whom may even criticize the product being auctioned.
“Smack Shopping is a fun, fresh venue for brides to socialize with each other while finding great deals from The Knot Wedding Shop,” says Kristin Savilia, vice president, e-commerce of The Knot, No. 343 in the Internet Retailer Top 500 Guide.
“We are eager to share the social shopping experience with our valued users as well as raise awareness of our diverse set of unique and personalized products and bridal resources among the wider Jellyfish audience.”
The Knot did not comment on the volume of sales or visitor-to-sales conversion rates during its Smack show. Visitors to Jellyfish.com can also use the site as a shopping search engine, where they can view price discounts offered by each participating merchant. The discounts stem from the advertising revenue Jellyfish shares with its merchant partners. The Knot, for instance, offers 9% off its regular prices to shoppers who arrive at TheKnot.com through Jellyfish.com.
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